Republican presidential candidate Donald Trump gives a thumbs up during a visit to the childhood home of Dr. Ben Carson on Saturday, September 3 in Detroit.
Evan Vucci/AP
Republican presidential candidate Donald Trump gives a thumbs up during a visit to the childhood home of Dr. Ben Carson on Saturday, September 3 in Detroit.
Now playing
05:33
Trump's uphill climb: courting minority voters
steve cortes ctn 08062018
CNN
steve cortes ctn 08062018
Now playing
02:29
Panelist: Trump is the Mayweather of politics
US President Donald Trump applauds during a rally for Sen. Luther Strange (R-AL) at the Von Braun Civic Center September 22, 2017 in Huntsville, Alabama. (BRENDAN SMIALOWSKI/AFP/Getty Images)
BRENDAN SMIALOWSKI/AFP/Getty Images
US President Donald Trump applauds during a rally for Sen. Luther Strange (R-AL) at the Von Braun Civic Center September 22, 2017 in Huntsville, Alabama. (BRENDAN SMIALOWSKI/AFP/Getty Images)
Now playing
02:11
Trump has unusual ways of talking about race
WASHINGTON, DC - DECEMBER 15:  U.S. President Donald Trump listens to a question as he speaks to members of the White House Press Corps prior to his Marine One departure from the South Lawn of the White House December 15, 2017 in Washington, DC. (Alex Wong/Getty Images)
Alex Wong/Getty Images
WASHINGTON, DC - DECEMBER 15: U.S. President Donald Trump listens to a question as he speaks to members of the White House Press Corps prior to his Marine One departure from the South Lawn of the White House December 15, 2017 in Washington, DC. (Alex Wong/Getty Images)
Now playing
01:20
Trump often says he's 'the least racist person'
Michael Eric Dyson on New Day 07/05
CNN
Michael Eric Dyson on New Day 07/05
Now playing
02:46
Author: Trump talks like a racist, thinks like a racist
ac360 01112018
CNN
ac360 01112018
Now playing
01:48
Cooper: Don't dance around it, this is racist
Guest: Jack O'Donnell from Chicago, IL Anderson in Flash 52 / Control 41 (channel 64) Time: 515 to 530p   Please record CTL 4100 Fonted Switched Please record CTL 4103 Clean Switched Please record CTL 4138 AC ISO Please record CTL 4139 Splits Please record CTL 4140 Big Smalls Please record INC 905 O'Donnell ISO
CNN
Guest: Jack O'Donnell from Chicago, IL Anderson in Flash 52 / Control 41 (channel 64) Time: 515 to 530p Please record CTL 4100 Fonted Switched Please record CTL 4103 Clean Switched Please record CTL 4138 AC ISO Please record CTL 4139 Splits Please record CTL 4140 Big Smalls Please record INC 905 O'Donnell ISO
Now playing
02:28
O'Donnell: I believe Trump is racist
Now playing
02:31
Trump honors MLK Jr amid controversial comments
CNN
Now playing
02:44
Lemon: Trump's MLK remarks painfully ironic
awkward racial amnesia orig_00011206.jpg
awkward racial amnesia orig_00011206.jpg
Now playing
03:52
How racial amnesia helped Trump win
Pool
Now playing
01:02
Trump responds after a day of NFL protests
nfl protests trump zw js orig_00001313.jpg
nfl protests trump zw js orig_00001313.jpg
Now playing
02:26
#TakeAKnee heats up on and off the field
SANTA CLARA, CA - SEPTEMBER 12:  Colin Kaepernick #7 and Eric Reid #35 of the San Francisco 49ers kneel in protest during the national anthem prior to playing the Los Angeles Rams in their NFL game at Levi's Stadium on September 12, 2016 in Santa Clara, California.  (Photo by Thearon W. Henderson/Getty Images)
Thearon W. Henderson/Getty Images North America/Getty Images
SANTA CLARA, CA - SEPTEMBER 12: Colin Kaepernick #7 and Eric Reid #35 of the San Francisco 49ers kneel in protest during the national anthem prior to playing the Los Angeles Rams in their NFL game at Levi's Stadium on September 12, 2016 in Santa Clara, California. (Photo by Thearon W. Henderson/Getty Images)
Now playing
00:57
NFL star continues national anthem protest
Now playing
01:41
Panelist: Trump's NFL remark shows privilege
donald trump jefferson washington slaves sot_00004524.jpg
donald trump jefferson washington slaves sot_00004524.jpg
Now playing
01:02
Trump: Are Washington, Jefferson statues next?
David Duke Trump Charlottesville protest nr_00000000.jpg
David Duke Trump Charlottesville protest nr_00000000.jpg
Now playing
00:47
Former KKK leader invokes Trump's name

Story highlights

Whit Ayres is a political consultant with North Star Opinion Research

He's urging the Republican party to update 'a worn-out business model'

Editor’s Note: Party People is a new podcast from CNN where a pair of conservative CNN contributors talk to influential voices about the future of conservatism and the Republican party.

Washington CNN —  

Hopes by Donald Trump’s campaign that it can mobilize enough white voters to win in November is a case of self-delusion, according to GOP pollster Whit Ayres.

“That’s a wonderful example of how we can delude ourselves into thinking that nothing really has to change,” Ayres recently told CNN’s “Party People” podcast hosts Kevin Madden and Mary Katherine Ham.

The North Star Opinion Research political consultant pointed to an estimated 4.2 million white voters who participated in the 2008 elections but did not vote in 2012, when the GOP nominee lost by 5 million votes nationally.

“So if every single one of them had turned out and voted for Mitt Romney, he still would have lost. Moreover, most of those white voters who didn’t turn out were in deep red states – places like West Virginia and Arkansas and Oklahoma – where the presidential campaign was never competitive and they saw no reason to go and vote.”

“You don’t get bonus Electoral College points for that,” Ham added.

RELATED: 2016: Last call for working class whites?

Ayres, who worked with Sens. Marco Rubio and Lindsey Graham as well as Tennessee Gov. Bill Haslam, warned that Republicans are working with a “worn-out business model.”

“We need to adapt to the new America – not by changing our principles – but by applying those principles to a new kind of voter,” Ayres said.

He suggested the party can broaden their electorate by targeting Hispanic voters, citing the last Republican president as a role model.

“George W. Bush set a great example for Republican candidates, as do many Republicans in Texas who seem far more comfortable with Hispanic voters and Hispanic culture,” Ayres said, adding, “George Bush spoke a version of Spanish, kind of like he spoke a version of English.”

Ayres said the Bush campaign “reached out aggressively,” making sure his operation advertised in Spanish-language media.

RELATED: The anatomy of a white, working-class Trump voter

“Despite what some Republicans say, a Republican candidate can do very well – but you’ve got to try,” Ayres said. “Just like any other group, you’ve got to reach out. You’ve got to go after them aggressively, and you’ve got to ask for their votes, and Republican candidates with conservative principles can do very well in the Hispanic community.”

To hear what Ayres thinks GOP Senate candidates are doing right in distancing themselves from Trump and what he thinks will happen in Monday’s debate, listen to CNN’s “Party People,” a new podcast from CNN where a pair of conservative CNN contributors talk to influential voices about the future of conservative politics and the Republican party.

Get CNN’s “Party People” podcast at CNN, Stitcher, TuneInRadio or iTunes.

RELATED: GOP policy guru: Trump can’t ‘fake his way through 90 minutes’