Frank Ocean won a Grammy in 2013 for his first album.
Larry Busacca/Getty Images for TIME
Frank Ocean won a Grammy in 2013 for his first album.

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Ocean announced in 2013 he was working on a new album

Fans thought it would be released in July

CNN —  

Forget “Waiting for Godot,” try waiting on this new Frank Ocean album if you want a lesson in the absurd.

At least, that is what his fans appear to be going through.

Here’s the back story: In 2012, Ocean released his critically acclaimed album “Channel Orange.” The New Orleans native, who was born Christopher Edwin Breaux, was hailed as the next big thing in hip hop and R&B.

The singer/rapper was already known in music industry circles as an accomplished songwriter for artists including Justin Bieber and John Legend, and as a member of the hip hop collective Odd Future.

But “Channel Orange” and the single “Thinkin Bout You” marked Ocean as a solo artist on the rise. The album scored five Grammy nominations and Ocean won two - one for best urban contemporary album and one for best rap/sung collaboration for his work on the Kanye West/Jay Z single “No Church in the Wild.”

Ocean also stirred controversy when he revealed that at the age of 19, he fell in love with a man.

The singer was both heralded and slammed for “coming out” – a first for a high profile hip hop artist. (For his part, Ocean has never explicitly labeled his sexual orientation.)

Related: Frank Ocean effect: What happens when a hip hop artist confesses same sex love?

The world waited to see what he would do next.

And so far, not much.

Ocean announced he was working on a second album in 2013, but he’s kept the music so deeply hidden that even Adele has expressed frustration.

Yes, that Adele.

“I’m just f***ing waiting for Frank f***ing Ocean to come out with his album,” she told Rolling Stone in November 2015. “It’s taking so f***ing long.”

Last month, Ocean’s followers found hope when a cryptic image of a library due date card appeared on his site.

The date on the card was July 2016 with a photo caption that read “BOYS DON’T CRY #JULY2016.” Ocean’s followers speculated on social media that the posting referred to the new album’s title and release date.

July has come and gone. But on Monday, The Boys Don’t Cry site briefly featured a live video stream of someone doing woodwork. Music video director Francis Soriano reportedly said the video was just a tease for one of his projects.

Suffice it to say, the masses were not amused.

One person deemed Ocean “the new Rick Roll” for the apparent fake out.

The New York Times reports Ocean’s album is set to drop on Apple Music on Friday.