The anti-makeup movement in Hollywood

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Alicia Keys is the latest celeb to go without makeup

The singer says she no longer wants "to cover up"

CNN  — 

Get ready to see more female stars going naked.

With their faces that is.

If singer Alicia Keys has her way, more women, famous or otherwise, will be embracing the no makeup look. Keys is just the latest star to go au naturel.

She recently wrote an essay for the email newsletter Lenny Letter titled “Alicia Keys: Time to Uncover” in which she talked about her desire to be strong and confident beyond the face paint.

“Every time I left the house, I would be worried if I didn’t put on makeup: What if someone wanted a picture?? What if they POSTED it???,” she wrote. “These were the insecure, superficial, but honest thoughts I was thinking. And all of it, one way or another, was based too much on what other people thought of me.”

But a photographer insisted on snapping some photos of her sans makeup on a shoot for her new single, “In Common,” and it emboldened the singer to say she “felt powerful because my initial intentions realized themselves.”

‘Cause I don’t want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing,” Keys said.

“The universe was listening to those things I’d promised myself, or maybe I was just finally listening to the universe, but however it goes, that’s how this whole #nomakeup thing began.”

In Hollywood, where makeup endorsements can mean big money, it’s not uncommon to see makeup-less selfies here and there, but few stars have committed to going without it period.

In February, Cindy Crawford posted a makeup-free selfie in honor of her 50th birthday. Other celebs, including Lady Gaga, Salma Hayek and Kylie Jenner, have also shown off their natural faces.

“Star Wars” actress Daisy Ridley recently revealed on Instagram she is not a fan of makeup, sharing her battle with polycystic ovary syndrome and how it has affected her skin.

“I hate wearing make up but I currently don’t want to leave the house without it on,” Ridley said, adding she is making progress with the help of a dermatologist.

But not everyone is getting or giving a positive response to the no makeup movement.

Rapper/singer Lil Mama deleted an Instagram photo of herself sans makeup in Mexico after some folks commented on it via Twitter.

The artist, whose legal name is Niatia Kirklan, posted a note on Instagram in which she said, “I can look myself bare in the mirror and be happy with what I see.”

“Natural hair, natural beauty, natural body,” she said. “Some people wear so much wigs weaves and makeup they forget how they really look”

Still others have pointed out that Keys is such a natural beauty it’s not that difficult for her to go without makeup.

“If I looked like @aliciakeys, I wouldn’t wear makeup either,” one person tweeted.