Um, really? Jessica Lowndes, 27, and Jon Lovitz, 58, say they’re engaged

Updated 7:24 PM EDT, Mon March 28, 2016

Story highlights

NEW: Actress Jessica Lowndes cries "April fools!" after engagement posts

Lowndes hinted on Instagram about an older man in her life; it appeared to be comedian Jon Lovitz, who is 31 years older

Some people said it was a publicity stunt all along

(CNN) —  

Actress and singer-songwriter Jessica Lowndes is turning lots of heads, but this time it’s not because of her talent.

In a series of recent Instagram posts, the former “90210” star, 27, teased followers about a new man in her life and even posted a photo of a diamond engagement ring.

But it seems the “engagement” that captured the Internet Monday is merely a ruse to promote a music video.

You may notice a theme here. Lowndes makes references to a “sugar daddy,” and the image of an older man’s hand on her thigh is captioned, “His hands are wise and tell a thousand stories.”

“Old cows like to eat young grass,” says a quote in another Instagram post. Her caption for that one reads, “And I love me some old cows …”

So who is Lowndes’ venerable mystery man? It appears to be Jon Lovitz, the 58-year-old comedian, actor and former “Saturday Night Live” funnyman. On Sunday, Lovitz tweeted a picture of him and Lowndes in a car with the caption, “Easter with my bunny, @jessicalowndes !!!”

He added three emoji hearts.

The Internet reacted with surprise, confusion and snark. Many noted the couple’s 31-year-old age difference. Others said the romance seemed like a promotional stunt.

Indeed, Lowndes appeared to admit the romance is as unreal as it seems on Monday.

“I know it’s still the last week of March, but is it too early to say ‘April fools’?” Lowndes asks in an Instagram video, panning the camera to show scenes from her new music video “Deja Vu (remix).”