Donald Trump shocked the Republican establishment, which failed to heed the signs of seismic change.
Trump won Florida, North Carolina and Illinois on Tuesday.
John Kasich won Ohio, giving hope to the anti-Trump forces.
On the eve of the first Super Tuesday earlier this month, the siren call went out to Republican donors. Donald Trump was barreling toward the Republican nomination, and the chance to stop him was slipping away.
Throughout 2015, many top-flight Republican donors had stayed on the sidelines, waiting for a clear establishment front-runner to emerge. Then the unthinkable happened: Trump stepped into the void and began slaying his rivals one by one. None of them could figure out how to stop him.
The incredible momentum of his campaign stunned America and shocked the Republican establishment. Not only did the political world underestimate Trump’s electoral strength; for months they belittled his candidacy with all its theatrics as a joke and failed to heed the signs of seismic change.
During a long summer and fall of denial as Trump consistently dominated the polls, even the savviest of Republican operatives insisted that he would never stay in the race. Few GOP donors were even thinking about the need for a plan to defeat him. Moreover, each candidate was focused on their own campaign and felt no sense of obligation to risk their chances by trying to stop him.
The belated call to halt his march to the Republican nomination happened hours before Trump started rolling toward massive victories in Super Tuesday states — building what looked like an almost insurmountable lead in the delegate count. But Paul Singer, a billionaire who is one of the GOP’s leading bundlers, told fellow donors it was the moment to strike.
“He is not Superman” who can only be destroyed “by kryptonite,” Singer said, according to several sources who heard the call and provided previously undisclosed details to CNN.
Singer and members of the Ricketts family — among the first top donors to get behind the anti-Trump effort — believed the “real” Donald Trump had not been unmasked to the American public. They had to make an impact by March 15 to unravel a brand Trump had been building for decades, but they felt the facts were on their side.
Joining Singer’s plea for an unrelenting assault portraying Trump as the self-serving foe of “the little guy” was Hewlett-Packard Chief Executive Meg Whitman. Trump, she said forcefully, was driving an agenda of “hate and intolerance” that demonstrated he was unfit to be president.
The previous week, Whitman and other top Republicans around the country had watched with alarm as New Jersey Gov. Chris Christie had endorsed Trump. They feared other establishment figures across the country would see Trump’s powerful allure to voters and start falling in line behind him.
It was late, but it wasn’t over, Whitman assured donors on the call. The fight for delegates could go on for months.
“We have a shot at turning this around,” Whitman told them, appealing to their patriotism and telling them they had “a duty” to step up.
A brief question-and-answer session followed. One donor set the tone with his query: Where should he wire the money?
Trump’s Super Tuesday #3
The anti-Trump donor call that day set in motion what would become the end-run at the real estate mogul to prevent him from steamrolling through the winner-take-all contests that started Tuesday night on Super Tuesday #3 with Ohio and Florida. This account of their uphill climb and the unpredictable trajectory of the 2016 campaign is based on interviews with more than two dozen strategists, campaign aides, donors and party operatives.
Trump’s foes reasoned that if they could not defeat him outright, they wanted a split decision at the very least. They got a version of that Tuesday: a John Kasich win in Ohio and a nail-bitingly close contest between Trump and Ted Cruz in Missouri. Originally a Marco Rubio win in Florida had looked possible – but Rubio ended his campaign Tuesday night after a humiliating defeat in his home state.
Trump’s dominance Tuesday was a far cry from the desired result of the anti-Trump forces. But they got just enough to keep the contest going with a narrow path toward depriving Trump of the delegates he needs and the specter of a contested convention.
Trump was defiant on Election Night: “Millions of people are coming in to vote,” he said during his speech at his Mar-a-Lago estate, where he noted that he was turning out “brand new voters” to the polls. “It’s just a different thing. We have a great opportunity.”
Two nights earlier at his Boca Raton rally, a Trump organizer had encouraged the attendees to tweet about the event with the hashtag #StopTheRepublicanEstablishment. Trump arrived just after sunset in cinematic fashion, flying over the lakeside venue in his private helicopter as the theme music from the 1997 Harrison Ford movie “Air Force One” stirred the crowd.
It was a general election-sized crowd that stretched from the amphitheater stage all the way across the grassy lawn to the edge of the lake. Taking in the scene after the helicopter had touched down, Trump’s campaign manager Corey Lewandowski warned of the backlash that a contested convention would unleash.
“It’s a decision for the party elites,” he said in an interview, standing in a suit behind the press tent as Trump fired up the Boca crowd from the stage. “They can destroy the party or they can unite behind the front-runner.”
“Continue to underestimate Donald Trump at your peril,” he warned them.
Kindling for Trump’s rise
For many Americans, the underlying economic anxiety about the crash would never dissipate. Rank-and-file Republicans – already frustrated by the huge deficits racked up by the Bush administration in Iraq and Afghanistan – were inflamed by President Barack Obama’s push for the stimulus bill and Obamacare.
That anger would manifest itself in the rise of the tea party in 2009 and 2010 – and initially much of the political establishment would mistakenly describe Trump’s crowds as just the latest iteration of that movement.
But interviews at Trump’s rallies throughout the summer and fall suggested he was tapping into something that stretched far beyond the narrow ideological frame of the tea party voter. Not only were many of the people who flocked to his rallies new voters, they were highly motivated to turn out for him.
He was harnessing a mood of seething anger at Washington that cut across typical party lines and economic stratas. He was channeling the grievances shared by many Americans who felt left behind by the slow-growth economy, juggling multiple jobs and worrying about paying their children’s college tuition. He responded to the fear that rippled across the country after the terrorist attacks in Paris last year.
While critics ridiculed his speeches as incoherent demagoguery, he was successfully stoking the anger of conservative, blue-collar workers. He reshaped the entire 2016 dialogue with his compelling nationalist argument that illegal immigration and trade deals were part of an unfair system that was working against them. Offering little in the way of detailed policies, Trump promised to use his business savvy to straighten it out.
“There has been an audience in the Republican Party for the message that Donald Trump is delivering that simply has not been served at the decibel level that Trump could provide,” said CNN senior political analyst Ron Brownstein. “He is anti-trade, anti-immigration, pro-entitlement and generally anti-elite. It’s this idea that we are under siege from both domestic elites and foreign influences, and he’s going to fight both of them. These are the forces that are causing you to lose control of your life, to feel you are being passed over in your own country, that your kids have no prospects.”
There were antecedents for Trump’s message in Pat Buchanan in 1996 and Rick Santorum in 2012. But, Brownstein noted, “they didn’t have anything like the wattage or the intensity that Donald Trump has.”
He also had a special brand of political magic that all of the other 2016 GOP candidates lacked. Part of that was his uncanny ability to dominate the 24-hour news cycle – touching off explosive news stories with his provocative tweets and then driving the cycle with his interviews.
At a time when most candidates were limiting their exposure on cable, for example, Trump would pop up for telephone interviews on multiple morning shows.
“There is no one else in America who could have pulled this off – that mix of celebrity, wealth, mastery of PR and political currency,” said one Republican operative, who asked not to be named discussing internal party dynamics. “This is the unicorn of politics. No one ever thought it could happen.”
In January of 2015, long before anyone imagined that Trump would get this close to the Republican nomination, the real estate mogul put out the call for political resumes and summoned operatives to his Fifth Avenue office in New York.
As Trump eyed Lewandowski, who would become his campaign manager, he skimmed through a list of the other strategists he’d interviewed, posing one key question: “Are you better than all these guys?”
“I believe I am,” Lewandowski replied, according to two sources with knowledge of the conversation.
Trump asked Lewandowski if he was the best operative in New Hampshire, according to one source with knowledge of the conversation. He answered that he was the best in the country.
Lewandowski’s brash confidence impressed Trump, and the interview lasted for a mere half hour: “You’re hired,” he told Lewandowski, who had previously worked for Americans for Prosperity, the Koch-brothers allied group, and had managed the failed re-election campaign of New Hampshire Sen. Bob Smith in 2002.
Though Lewandowski had four children at home in New Hampshire, Trump was eager to get started and wanted him in the New York office by the following week. They negotiated a round trip home every other week and the deal was done.
In those early days of 2015, Lewandowski was one of just a few people who knew something that the rest of political world refused to believe: Trump was deadly serious about a presidential run and confident that he could win the Republican nomination.
The signs of his intentions were all there. For several years, Trump had been elevating his stature as a top Republican donor, cutting a six-figure check to the Republican Governor’s Association in 2014 and maxing out to the Republican National Committee — a status that warranted a courtesy call each September from Republican Party Chairman Reince Priebus.
Still, almost no one in the political world took Trump seriously. He had toyed with presidential runs before and dropped them. Republican insiders predicted he would never file the requisite financial paperwork, or wrestle with the complex process of qualifying for the ballot in all 50 states. The presumption among strategists at other campaigns was that he would bask in the burst of publicity around his candidacy and then go back to his gilded world in reality television – likely after destroying his own campaign and reputation with his gaffes.
As late as last spring and summer, one bundler for former Florida Gov. Jeb Bush noted that Trump wasn’t even described as a serious threat during presentations to Bush donors about the former Florida governor’s chief rivals and obstacles ahead. Bush allies were far more focused on Rubio and Kasich, believing that those two candidates were in that establishment lane, and a challenge down the road from Cruz, with his conservative cache and well-funded operation.
As it turned out, Trump was in everyone’s lane.
The real estate mogul’s unsettling announcement speech on June 16 at Trump Tower – where he described the U.S. as the “dumping ground for everybody else’s problems” and cast Mexican immigrants as “rapists” – underscored the perception in Republican circles that his candidacy would never survive.
The business backlash to his anti-immigrant comments was swift. Univision canceled its telecast of the Miss USA pageant, which was partially owned by Trump. Macy’s severed its business relationship with Trump and announced it would phase out his menswear line.
Through that controversy, Trump’s poll numbers continued to rise – the first of many times that he would defy political gravity.
Many Republicans were appalled in July when he questioned the heroism of Arizona Sen. John McCain, who was held as a prisoner of war during the Vietnam War. “I like people that weren’t captured, OK?” Trump said during a Family Leadership Summit in Ames, Iowa.
Many thought that remark was the beginning of the end for Trump. It wasn’t. Instead, it was another early sign that the normal political rules would not apply. “Traditionally, campaigns for president are a very high-stakes test of character,” said Kevin Madden, a former campaign adviser to 2012 Republican nominee Mitt Romney and former President George W. Bush, and now a CNN political analyst. “He didn’t pay a price for that.”
Still, many conservative activists shrugged off “the Summer of Trump” — predicting that voters would get serious as the election drew closer.
The first CNN debate in September was a wake-up call to some party leaders, drawing 23 million viewers as Trump railed against immigration and dragged other candidates to the right, unraveling the careful ground work the party had laid after its 2012 loss to try to rebuild the Republican brand among fast-growing minorities such as Latinos.
The other campaigns were keyed in to the electorate’s anti-establishment mood — trying out various versions of Trump’s message. Bush tried to cast himself as the disrupter. Rubio played up his credentials as an insurgent upstart from Florida while flying under the radar with the light footprint of his campaign. Cruz bragged about his independence from “the Washington cartel.” Kasich called f