A Ronald Reagan campaign button shows his 1980 slogan, "Let's Make America Great Again."
A Ronald Reagan campaign button shows his 1980 slogan, "Let's Make America Great Again."
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For his 2016 campaign, Donald Trump's slogan is "Make America Great Again," an echo of Reagan's. Here a supporter wears the slogan on a button.
For his 2016 campaign, Donald Trump's slogan is "Make America Great Again," an echo of Reagan's. Here a supporter wears the slogan on a button.
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Hillary Clinton has used the slogan, "Hillary for America" and also had supporters display posters saying "Fighting for us." A member of the audience holds a campaign sign at the top of a set of bleachers as Clinton speaks in Iowa on January 30.
Hillary Clinton has used the slogan, "Hillary for America" and also had supporters display posters saying "Fighting for us." A member of the audience holds a campaign sign at the top of a set of bleachers as Clinton speaks in Iowa on January 30.
Andrew Harnik/AP
Campaign buttons for Democratic presidential candidate Bernie Sanders highlight his "Feel the Bern" slogan.
Campaign buttons for Democratic presidential candidate Bernie Sanders highlight his "Feel the Bern" slogan.
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"I Like Ike" decal from the 1952 presidential campaign, showing a close-up portrait of Dwight D. Eisenhower, the popular World War II general who went on to serve two terms as president.
"I Like Ike" decal from the 1952 presidential campaign, showing a close-up portrait of Dwight D. Eisenhower, the popular World War II general who went on to serve two terms as president.
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Republican presidential candidate Sen. Marco Rubio signs autographs under his "A New American Century" slogan at a campaign rally February 5.
Republican presidential candidate Sen. Marco Rubio signs autographs under his "A New American Century" slogan at a campaign rally February 5.
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Republican presidential candidate and former Florida Gov. Jeb Bush speaks to supporters during a rally on his "Jeb Can Fix It" tour on November 2, 2015.
Republican presidential candidate and former Florida Gov. Jeb Bush speaks to supporters during a rally on his "Jeb Can Fix It" tour on November 2, 2015.
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President Harry Truman's 1948 election campaign made the expression "Give em hell, Harry!" famous.
President Harry Truman's 1948 election campaign made the expression "Give em hell, Harry!" famous.
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