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Marketplace Africa

Netflix vs African Netflix

Published 6:14 AM EST, Wed February 10, 2016
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Jason Njoku, 35, founder and CEO of iROKO, the most popular video streaming platform in Africa.
Jason Njoku, 35, founder and CEO of iROKO, the most popular video streaming platform in Africa.
iroko
Video editing in Lagos. iROKO employs over 100 staff in the Nigerian capital, London, and New York.
Video editing in Lagos. iROKO employs over 100 staff in the Nigerian capital, London, and New York.
PIUS UTOMI EKPEI/AFP/AFP/Getty Images
iROKO boasts the largest collection of "Nollywood" content - Nigeria's thriving film industry, which produces 50 movies a week. Njoku secured the rights to many of these personally by tracking the producers.
iROKO boasts the largest collection of "Nollywood" content - Nigeria's thriving film industry, which produces 50 movies a week. Njoku secured the rights to many of these personally by tracking the producers.
iroko
Following the announcement of $19 million of new funding, iROKO will scale up original content production - such as its glossy series "Husbands of Lagos."
Following the announcement of $19 million of new funding, iROKO will scale up original content production - such as its glossy series "Husbands of Lagos."
iroko
The company will also transition to a mobile rather than desktop service. Nigeria has the highest proportion of mobile Internet use in the world.
The company will also transition to a mobile rather than desktop service. Nigeria has the highest proportion of mobile Internet use in the world.
iroko
Netflix hope that its own popular series such as "Beasts of no Nation" will help to build an audience in Africa, but Njoku believes the streaming giant will be hamstrung by slow connectivity and affordability.
Netflix hope that its own popular series such as "Beasts of no Nation" will help to build an audience in Africa, but Njoku believes the streaming giant will be hamstrung by slow connectivity and affordability.
Netflix
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