Rubio bae T shirt

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Marco Rubio's campaign recently has been selling a bright blue T-shirt emblazoned with the Florida senator's smiling face above a millennial-friendly spelling of his last name: "Ru(bae)o"

The unusual spelling of Rubio is a reference to 2015 buzzword "bae"

CNN  — 

Just call him Marco Ru(bae)o.

Marco Rubio’s campaign recently has been selling a bright blue T-shirt emblazoned with the Florida senator’s smiling face above a millennial-friendly spelling of his last name: “Ru(bae)o.”

The unusual spelling of Rubio is a reference to 2015 buzzword “bae,” a trendy term of affection, and in keeping with Rubio’s efforts to capitalize on his relative youth to appeal to younger voters.

Available at the Rubio campaign store for $30, the item is listed as “Marco Rubio is bae T-shirt.” Bumper stickers with the spelling are also on sale for $5.

The “Ru(bae)o” shirt isn’t the first time the Florida senator has made waves with clever campaign swag. His store sells $45 “Marco Polos” – polo shirts with a Rubio label on the chest – and, in a nod to his notorious difficulty staying hydrated during speeches, offers a $30 Rubio water bottle with the catchphrase, “Water great nation.”