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Weight watching? Here’s how Oprah can help

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Story highlights

Weight Watchers was founded in 1963 by Jean Nidetch, a self-described "overweight housewife obsessed with cookies"

Oprah Winfrey will become a member and part owner of the company

CNN —  

If you’re looking to break a bad habit – or form a new one – science shows you’re more likely to stick to it if you make the change on a Monday.

Perhaps it’s fitting, then, that this announcement came on a Monday morning:

Oprah Winfrey and Weight Watchers International, Inc. have joined together in a groundbreaking partnership to inspire people around the world to lead a healthier and more fulfilling life.”

CNNMoney: Oprah comes to the rescue of Weight Watchers

“Weight Watchers has given me the tools I need to begin to make the lasting shift that I and so many of us who are struggling with weight loss have longed for,” said Winfrey in the press release. “I believe in the program so much I decided to invest in the company and partner in its evolution.”

“We are expanding our purpose from focusing on weight loss alone to more broadly helping people live a healthier, happier life,” said Weight Watchers President and CEO Jim Chambers, in the statement. “We believe that (Oprah’s) remarkable ability to connect and inspire people to realize their full potential is uniquely complimentary to our powerful community, extraordinary coaches and proven approach.”

History of Weight Watchers

Weight Watchers has been a powerful and effective tool in the fight against obesity since the program was founded in 1963 by Jean Nidetch, a self-described “overweight housewife obsessed with cookies.”