Those findings got an unexpected endorsement this week from a black celebrity with, as one columnist put it, "quite possibly the single blackest name in pop culture today."
In a segment on "The View" about judging people based on their names, co-host Raven-Symoné said she would never hire someone named "Watermelondrea." Her detractors said the comment, coming from someone with a unique name, smacked of hypocrisy and perpetuated the idea that it's OK to treat people poorly based on their names.
The segment on the ABC show was based on a new study about racial bias toward "black-sounding" names.
UCLA researchers found people envisioned men with stereotypically black names as bigger and more violent.
During the segment, a clip was played from the popular YouTube video, "Top 60 Ghetto Black Names
," in which "Watermelondrea" comes in at number 12.
After the video was played, Symoné opined it's not "racist" to judge people based on their names, it's simply "discriminatory."
And, she continued, "I am very discriminatory against words like the ones they were saying in those names," she said, referring to examples of names in the video.
"I'm not about to hire you if your name is Watermelondrea. It's just not gonna happen. I'm not gonna hire you."
Her co-hosts had little to contribute, prompting Symoné to ask, "Is that mean?"
Co-host Joy Behar added that white people tend to name their children after food -- Apple, Honey -- prompting her to suggest to parents they stop naming their children when they're hungry.
Symoné's comments caught fire. On social media and in opinion columns, people were quick to say the comments from a black woman with an accented, hyphenated name embodied irony and hypocrisy.
In one such column, "Raven-Symoné Rips Black Names, But Forgot About Her Own
," EBONY senior writer Jamilah Lemieux pointed out the implications of dehumanizing people based on their name.
"The whole world is trying to tear us apart and you want to discount the value of some other black person because she, TOO, has a black name, Raven hyphen alternate spelling of 'Simone'? You got the nerve," Lemieux wrote
"We can't have a hierarchy of black names. You are either with your family, or you aren't. Being named 'Naima' or 'Aaliyah,' Asha,' or 'Imani,' doesn't make you better or more sophisticated or more African than someone named 'Shatasha,' and the people who are dumping Shatasha's resume in the trash because of her name are happy to throw yours in there too, boo."
Adding insult to injury was her hypothetical name choice, "Watermelondrea," Ebony.com contributing editor Damon Young said.
"Only a person who associates 'blackness' with 'badness' would choose to disparage black names and choose to throw a stereotypical reference in there, too. Which, again, is absurd, because neither having a 'black' name or enjoying watermelon while black are bad things!" he wrote in his column, "Raven-Symoné Doesn't Like Black-Sounding Names? How Ironic
He also called attention to her "unique spelling of a common name" and "egregious use of unnecessary hyphens," saying it made her guilty of the very behavior she was maligning.
"Thing is, these are not bad things at all. I think it's awesome that Raven-Symoné's parents added so many blackness tells to their child's name," he wrote.
"Yet, here was Raven-Symoné, on national TV, in all of her black-ass-named glory, gleefully expressing that she'd discriminate against other black people with black-ass names."
Symoné did not immediately respond to a request for comment.