J.K. Rowling's Pottermore posts family origins story, unveils redesign

Story highlights

  • Rowling has shared more about Potter's ancestry
  • The site now includes more content

(The Hollywood Reporter)"Harry Potter" author J.K. Rowling's Pottermore.com has posted a story about the history of the Potter family, including its origins in the 12th century, and unveiled a redesign of the site.

"The new writing from J.K. Rowling sheds unexpected new light on the origins of the Potter family name, delves into Harry's ancestry, explains how his grandfather quadrupled the family's fortune and how the Invisibility Cloak became a family heirloom," the site said in a statement.
"Pottermore.com now includes more content than ever before and is designed to be consumed in a completely different way to the original site, which was launched in 2012," it added, saying the site is designed to be the "digital heart" of the author's Wizarding World. "The new site contains entertaining features, commentary and articles about the Harry Potter series and the wider Wizarding World."
    The statement also said: "Being designed first for mobile also helps users to easily share on social media as they go."
    For the first time ever, the site will now also offer "reporting and features by the Pottermore Correspondent, a journalist dedicated to reporting on all the latest updates going on in the Wizarding World," the statement said. In the coming months, the correspondent will report on "the forthcoming Warner Bros. feature film Fantastic Beasts and Where to Find Them, based on an original J.K. Rowling screenplay, and the stage play Harry Potter and the Cursed Child, set to open in London in 2016," it explained.
    Said Pottermore CEO Susan Jurevics: "J.K. Rowling is continuing to expand her magical universe, and as the Wizarding World expands, so does Pottermore. The fascinating story of the Potter family, from the author herself, will enthrall everyone interested in this world and shows just how J.K. Rowling's writing remains at the heart of our new site. Users will find all areas easier to access, due to the elimination of mandatory registration, as well as responsive designs for optimal viewing across a wide range of devices. Our new digital destination is tailored to unlock and stimulate the imagination like never before."