- Facebook enabled users to add a rainbow overlay to their profile photos
- The colors celebrated gay pride, following a landmark U.S. Supreme Court ruling
- Other tech giants such as Twitter and Uber also expressed their support
And even The White House
joined in, posting this time lapse video with the status: "America should be very proud. #LoveWins".
"Our country was founded on the promise that all people are created equal, and today we took another step towards achieving that promise," said Facebook co-founder Mark Zuckerberg on his profile.
"I'm so happy for all of my friends and everyone in our community who can finally celebrate their love and be recognized as equal couples under the law. We still have much more to do to achieve full equality for everyone in our community, but we are moving in the right direction."
To update your profile photo with the colors, simply visit the Facebook "Let's Celebrate Pride" page
, where you will be shown a preview of your photo with the rainbow overlay.
Facebook is not the only tech giant to color the internet. Enter terms such as "gay pride," "same sex marriage" or "LGBT" into your Google search and a line of bright characters will adorn the top of your screen.
Twitter also totaled the overwhelming number of tweets regarding the Supreme Court's decision ("6.2 million and counting"), automatically adding rainbow emojis to tweets with the #LoveWins or #Pride hashtags.
You could celebrate on the move too, as taxi app service Uber added color to its car icons when users requested a ride.