Why women's watches are having a moment

Cara Barrett is associate editor and women's timepieces editor of Hodinkee.com, the web's hub for watch enthusiasts. The views expressed in this commentary are solely those of the author.

(CNN)You may have noticed that women's watches are having a moment. With brands focusing the majority of their marketing towards attracting female buyers, women are wearing watches more than ever.

Additionally, fashion editorials are featuring wristwatches in more advertisements and accessory spreads than in previous years, and not just women's watches, men's watches -- think pink-gold AP Royal Oaks and Panerais.
Cartier is one of the most influential and recognizable brands in the industry and has a rich history of producing classic women's watches.
The chances are very high that Cartier was the first watch brand that you ever heard of -- that or Rolex.
    I remember seeing my very first watch advertisement for the Cartier Tank Française in stainless steel when I was 16 and I was hooked. It was the epitome of classic and cool (but feminine) and I was fortunate enough to receive one for my 18th birthday -- and I cherished it until it was unceremoniously stolen eight years later (womp womp).
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    Once I started learning more about watches, I realized that maybe my tank's quartz movement wasn't so awesome, but I still had a soft spot for Cartier from a design standpoint and maintained a loyalty to the brand.
    They have a way of marrying form and function effortlessly, which is exactly what female watch buyers are looking for.
    Finding a substantial and functional wristwatch with an automatic movement for women is tricky these days. A number of brands, such as Breguet and Jaquet Droz, do not shy away from complicated women's wristwatches. Although they are beautiful to look at, they are often too delicate to wear everyday. This is where Cartier succeeds.
    So, you can imagine how delighted I was to see that they had released the new Clé de Cartier collection.
    With the ovoid case and stepped hooded lugs, the watches are reminiscent of a vintage Omega Flightmaster. It is practical, elegant, and has an automatic movement in all of the men's and all of the women's versions.
    The women's collection comes in 21 different variations of white, pink, or yellow gold (all with an understated pavé diamond-set bezel), with a leather strap or bracelet, and range in diameters from 31-40 mm. Additionally, there is one version with a bracelet in white gold with pavé diamonds set throughout.