Why people are #WearingOrange today

Story highlights

  • Today is National Gun Violence Awareness Day
  • People are wearing orange and posting photos on social media in solidarity
  • The shooting death of 15-year-old Hadiya Pendleton sparked the movement

(CNN)Orange draws attention, whether it is up close or from a distance. That's why the Wear Orange campaign chose the color to raise recognition for the first National Gun Violence Awareness Day today.

The campaign encourages people to post photos on social media and explain why they support the cause, using the hashtag #WearingOrange.
The 2013 death of 15-year-old Hadiya Pendleton, who was mistakenly shot by gang members in a Chicago park, is behind the movement.
    Project Orange Tree, an organization started by Pendleton's friends after a youth panel discussion about her death, asked people to wear orange on Tuesday, which would have been Pendleton's 18th birthday.
    "After we lost Hadiya, there were a lot of emotions going on," said Nza-Ari Khepra, who served as a founding member and president of the organization. "The conversation motivated students and community members to get involved."
    In April 2013, the group began addressing structural inequities, such as food deserts and lack of education, which it thinks causes direct actions of violence. Community members wore orange, and the group held candlelight vigils and food drives.
    Everytown for Gun Safety, a gun-control advocacy nonprofit, learned of the movement and brought it to the national level. This helped Project Orange Tree create National Gun Violence Awareness Day.
    Amnesty International has partnered with the campaign, choosing it as one of 10 cases in which global activism could make a difference.
    It was part of Amnesty's 2014 Write for Rights movement, an annual letter-writing campaign to local leaders to create change around select issues. Other partner organizations include Americans for Responsible Solutions, the Brady Campaign to Prevent Gun Violence and the Caliber Foundation.