Can social media make you happy?

Story highlights

  • When it comes to happiness, social media is what you make of it
  • Use Facebook, Twitter and others to establish bonds
  • Make sure you have plenty of face-to-face time, too

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(CNN)Studies show that social media makes you happy.

No, wait. Actually, social media makes you depressed.
Have we mentioned that social media can drive you crazy? Well, maybe not, but it probably drives researchers crazy.
    The thing is, social media isn't some separate entity apart from human beings. Social media IS human beings, and therefore, social media is what you make of it. It's something to keep in mind, because even though the modern forms are new and shiny -- Facebook was founded in 2004, Twitter in 2006 -- the concept is as old as human relationships.
    For example, if you view Facebook through a half-empty glass, it may feel like an endless land of one-upmanship where everybody is doing better than you. On the other hand, if you look at it as a tool for building supportive relationships, it's a great place to find sympathy, encouragement and connection.
    And it is a tool, says Margaret Duffy, a communications professor at the University of Missouri who oversaw a study of college students and Facebook engagement. (Facebook was chosen because "about 100% of college students" are on the platform, Duffy says with a chuckle.)
    "Just being a heavy user of social media, like Facebook, doesn't mean you're likely more vulnerable to depression," she says.
    Social media can have effects on mental health. Studies have shown that getting "likes" for Facebook posts actually results in a release of dopamine, a brain chemical associated with pleasure. Moreover, sad or moving posts can promote release of oxytocin, the "love hormone," which makes us feel protected.
    Even the way we use it makes a difference.
    In Duffy's study, "surveillance use" of Facebook -- that is, lurking and deliberately seeking out posts that may feed insecurity -- "was a significant indicator of the potential for depression," says Duffy of her study.
    So how can social media make you happy? Here are some recommendations:

    1. Don't let the Internet get you down.

    Easier said than done, we know. Social media is everywhere, almost everyone is on it, and if you want to make yourself unhappy, simply imagine that the rest of the Internet is having a better time in your absence.
    "Social media is almost like a game," writes Adrienne Erin on Socialnomics. "We are all at war with one another for likes and favorites and we compete by posting pictures of our expensive dinners, vacations and social interactions."
    But if you're going to be on social media, there are ways to improve your mood.
    Erin recommends a site called, dedicated to "celebrating the good around you." Tumblr has a "positivity" page. The Nicest Place on the Internet offers virtual hugs.
    Happiness, one study says, can be viral.
    And when you just need to hit a reset button, try Make Everything OK.

    2. Data is your friend.

    Our virtual lives often seem separate from our actual lives, but every little bit of ourselves we put out there actually provides indicators on how we're feeling, both physically and mentally.
    Adam Sadilek, a computer scientist at the University of Rochester, has helped create a model that can show the spread of disease by scanning Twitter data.
    "Our model then predicts if and when an individual will fall ill with high accuracy, thereby improving our understanding of the emergence of global epidemics from people's day-to-day interactions," he writes.
    Doesn't sound cheerful? How about this: Scientists also used Twitter to determine when we were happy. (Moods are lowest first thing in the morning.)
    The upshot is that the huge amount of data we're creating on social networks can help us become healthier -- or allow others to intercede if w