America's hottest liquor shot is ...

Story highlights

  • Fireball Cinnamon Whisky is the fastest-growing big brand of liquor in America
  • The liquor has dethroned Jagermeister as America's party shot of choice
  • Whisky expert: "Fireball is an incredible phenomenon. The growth ... has just been astounding"

(CNN)When drinkers in Clayton's, a beachfront bar in South Padre Island, Texas, belly up for a round of shots, bartender Casey Belue can usually guess what they'll order.

It comes in a yellow-labeled bottle with a fire-breathing demon on it. It tastes like Big Red chewing gum.
It's Fireball Cinnamon Whisky, and lately it's been as hot as its name.
    "Fireball is number one, definitely. That's pretty much the chosen shot," said Belue, who enjoys it herself now and then. "On an average night, we probably go through three or four bottles."
    If you're young -- say, under