With the craft-cocktail revolution in full swing, Americans today have a dizzying array of liquors to choose from. Here are the 15 most popular liquor brands in the US by 2014 retail-store sales (not counting liquor sold at bars) as measured by IRI, a Chicago-based market research firm.
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With the craft-cocktail revolution in full swing, Americans today have a dizzying array of liquors to choose from. Here are the 15 most popular liquor brands in the US by 2014 retail-store sales (not counting liquor sold at bars) as measured by IRI, a Chicago-based market research firm.
<strong>1. Smirnoff vodka. </strong>US retail sales in 2014: $315 million.
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1. Smirnoff vodka. US retail sales in 2014: $315 million.
<strong>2. Captain Morgan rum. </strong>US retail sales in 2014: $224 million.
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2. Captain Morgan rum. US retail sales in 2014: $224 million.
<strong>3. Jack Daniel's whiskey. </strong>US retail sales in 2014: $219 million.
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3. Jack Daniel's whiskey. US retail sales in 2014: $219 million.
<strong>4. Bacardi rum. </strong>US retail sales in 2014: $204 million.
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4. Bacardi rum. US retail sales in 2014: $204 million.
<strong>5. Crown Royal whisky.</strong> US retail sales in 2014: $187 million.
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5. Crown Royal whisky. US retail sales in 2014: $187 million.
<strong>6. Absolut vodka. </strong>US retail sales in 2014: $130.7 million.
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6. Absolut vodka. US retail sales in 2014: $130.7 million.
<strong>7. Fireball Cinnamon Whisky. </strong>US retail sales in 2014: $130.6 million.
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7. Fireball Cinnamon Whisky. US retail sales in 2014: $130.6 million.
<strong>8. Jim Beam bourbon.</strong> US retail sales in 2014: $125 million.
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8. Jim Beam bourbon. US retail sales in 2014: $125 million.
<strong>9. Jose Cuervo tequila.</strong> US retail sales in 2014: $109 million.
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9. Jose Cuervo tequila. US retail sales in 2014: $109 million.
<strong>10. Svedka vodka. </strong>US retail sales in 2014: $101 million.
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10. Svedka vodka. US retail sales in 2014: $101 million.
<strong>11. Skyy vodka.</strong> US retail sales in 2014: $97 million.
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11. Skyy vodka. US retail sales in 2014: $97 million.
<strong>12. Grey Goose vodka.</strong> US retail sales in 2014: $83 million.
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12. Grey Goose vodka. US retail sales in 2014: $83 million.
<strong>13. Jagermeister. </strong>US retail sales in 2014: $81 million.
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13. Jagermeister. US retail sales in 2014: $81 million.
<strong>14. Hennessy cognac.</strong> US retail sales in 2014: $79 million.
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14. Hennessy cognac. US retail sales in 2014: $79 million.
<strong>15. Jameson Irish Whiskey. </strong>US retail sales in 2014: $73 million.
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15. Jameson Irish Whiskey. US retail sales in 2014: $73 million.