
With the craft-cocktail revolution in full swing, Americans today have a dizzying array of liquors to choose from. Here are the 15 most popular liquor brands in the US by 2014 retail-store sales (not counting liquor sold at bars) as measured by IRI, a Chicago-based market research firm.

1. Smirnoff vodka. US retail sales in 2014: $315 million.

2. Captain Morgan rum. US retail sales in 2014: $224 million.

3. Jack Daniel's whiskey. US retail sales in 2014: $219 million.

4. Bacardi rum. US retail sales in 2014: $204 million.

5. Crown Royal whisky. US retail sales in 2014: $187 million.

6. Absolut vodka. US retail sales in 2014: $130.7 million.

7. Fireball Cinnamon Whisky. US retail sales in 2014: $130.6 million.

8. Jim Beam bourbon. US retail sales in 2014: $125 million.

9. Jose Cuervo tequila. US retail sales in 2014: $109 million.

10. Svedka vodka. US retail sales in 2014: $101 million.

11. Skyy vodka. US retail sales in 2014: $97 million.

12. Grey Goose vodka. US retail sales in 2014: $83 million.

13. Jagermeister. US retail sales in 2014: $81 million.

14. Hennessy cognac. US retail sales in 2014: $79 million.

15. Jameson Irish Whiskey. US retail sales in 2014: $73 million.