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With the craft-cocktail revolution in full swing, Americans today have a dizzying array of liquors to choose from. Here are the 15 most popular liquor brands in the US by 2014 retail-store sales (not counting liquor sold at bars) as measured by IRI, a Chicago-based market research firm. LOUISA GOULIAMAKI/AFP/Getty Images
1. Smirnoff vodka. US retail sales in 2014: $315 million. Chris Ratcliffe/Bloomberg/Getty Images
2. Captain Morgan rum. US retail sales in 2014: $224 million. Rodrigo Varela/Getty Images For SOBEWFF
3. Jack Daniel's whiskey. US retail sales in 2014: $219 million. Scott Olson/Getty Images
4. Bacardi rum. US retail sales in 2014: $204 million. Shutterstock
5. Crown Royal whisky. US retail sales in 2014: $187 million. Lucas Oleniuk/Toronto Star/Getty Images
6. Absolut vodka. US retail sales in 2014: $130.7 million. SVEN NACKSTRAND/AFP/Getty Images
7. Fireball Cinnamon Whisky. US retail sales in 2014: $130.6 million. Shutterstock
8. Jim Beam bourbon. US retail sales in 2014: $125 million. Scott Olson/Getty Images
9. Jose Cuervo tequila. US retail sales in 2014: $109 million. Susana Gonzalez/Bloomberg/Getty Images
10. Svedka vodka. US retail sales in 2014: $101 million. Mike Coppola/Getty Images for Heidi Klum
11. Skyy vodka. US retail sales in 2014: $97 million. Tasos Katopodis/Getty Images for SKYY Vodka
12. Grey Goose vodka. US retail sales in 2014: $83 million. Jonathan Leibson/Getty Images for Vanity Fair
13. Jagermeister. US retail sales in 2014: $81 million. Charley Gallay/Getty Images for Island Records
14. Hennessy cognac. US retail sales in 2014: $79 million. Alexander Koerner/Getty Images for Hennessy
15. Jameson Irish Whiskey. US retail sales in 2014: $73 million. Craig Barritt/Getty Images for Jameson Irish Whiskey