Rubio, GOP paint Hillary Clinton as ‘yesterday’s’ news

Updated 5:36 PM EDT, Tue April 14, 2015
lead bts marco rubio one on one_00001917.jpg
lead bts marco rubio one on one_00001917.jpg
Now playing
02:39
Marco Rubio on immigration, economics, same-sex marriage
electioneering explainer danny cevallos orig_00001425.jpg
electioneering explainer danny cevallos orig_00001425.jpg
Now playing
01:13
States can actually limit free speech on Election Day
U.S. Sen. Bernie Sanders (I-VT) speaks during a campaign rally with democratic presidential nominee former Secretary of State Hillary Clinton at University of New Hampshire on September 28, 2016 in Durham, New Hampshire.
U.S. Sen. Bernie Sanders (I-VT) speaks during a campaign rally with democratic presidential nominee former Secretary of State Hillary Clinton at University of New Hampshire on September 28, 2016 in Durham, New Hampshire.
PHOTO: Justin Sullivan/Getty Images
Now playing
03:00
Remembering the campaigns we lost
PHOTO: Getty Images
Now playing
02:10
They made it to the White House despite scandals
history of the october surprise foreman ac pkg_00005811.jpg
history of the october surprise foreman ac pkg_00005811.jpg
PHOTO: Getty Images
Now playing
02:14
The history of the October surprise
Now playing
04:02
36 years of election nights on CNN
Now playing
01:15
Watch 10 elections get called on CNN in one minute
hillary clinton rally daytona beach fbi investigation sot_00002801.jpg
hillary clinton rally daytona beach fbi investigation sot_00002801.jpg
PHOTO: CNN
Now playing
00:57
Clinton calls FBI director's actions unprecedented
trump voter id podesta fact check origwx bw_00004624.jpg
trump voter id podesta fact check origwx bw_00004624.jpg
Now playing
02:16
Fact check: Trump on undocumented immigrants and voting
hillary clinton rally time lapse origwx bw_00004417.jpg
hillary clinton rally time lapse origwx bw_00004417.jpg
Now playing
01:21
Hillary Clinton's historic night in time-lapse
NEW YORK, NY - JULY 23:  Anthony Weiner, a leading candidate for New York City mayor, stands with his wife Huma Abedin during a press conference on July 23, 2013 in New York City. Weiner addressed news of new allegations that he engaged in lewd online conversations with a woman after he resigned from Congress for similar previous incidents.  (Photo by John Moore/Getty Images)
NEW YORK, NY - JULY 23: Anthony Weiner, a leading candidate for New York City mayor, stands with his wife Huma Abedin during a press conference on July 23, 2013 in New York City. Weiner addressed news of new allegations that he engaged in lewd online conversations with a woman after he resigned from Congress for similar previous incidents. (Photo by John Moore/Getty Images)
PHOTO: John Moore/Getty Images North America/Getty Images
Now playing
02:01
Clinton's history with Anthony Weiner
Many North Carolina voters remain undecided in upcoming presidential election_00001405.jpg
Many North Carolina voters remain undecided in upcoming presidential election_00001405.jpg
PHOTO: CNN
Now playing
02:15
Some North Carolina voters hesitant to pick a candidate
joe biden hillary clinton election intv sot smerconish _00000000.jpg
joe biden hillary clinton election intv sot smerconish _00000000.jpg
PHOTO: CNN
Now playing
00:46
Biden: I thought I could beat Hillary Clinton
cnnee pkg rodriguez clinton global iniciative hillary emails_00002301.jpg
cnnee pkg rodriguez clinton global iniciative hillary emails_00002301.jpg
Now playing
02:47
Hillary Clinton's explanations of her email saga
PHOTO: The Guardian
Now playing
01:17
Gary Johnson snaps at reporter
Democratic Presidential candidate Hillary Clinton and US Vice President Joe Biden acknowledge the crowd at Riverfront Sports athletic facility on August 15, 2016 in Scranton, Pennsylvania.
Democratic Presidential candidate Hillary Clinton and US Vice President Joe Biden acknowledge the crowd at Riverfront Sports athletic facility on August 15, 2016 in Scranton, Pennsylvania.
PHOTO: Mark Makela/Getty Images North America
Now playing
01:26
Biden on Clinton's Secretary of State list?
(CNN) —  

Florida Sen. Marco Rubio says he won’t wait his turn to run for president because there’s no time for the outdated ideas of politicians from “yesterday.”

In other words: Move over, grandma and grandpa.

The youngest candidate in the 2016 field made the most explicit case yet that the 67-year-old Democratic front-runner Hillary Clinton’s time has passed – a point the other first-term Republican senators in the race, Ted Cruz and Rand Paul, have also pressed in their own ways.

READ: Rubio announces presidential bid

“This election is a generational choice about what kind of country we will be,” Rubio said Monday night as he kicked off his bid for the White House.

The 43-year-old first-generation American whose parents fled from Cuba took a major risk by launching his campaign just a day after Clinton announced her own. His bet: Rather than being drowned out by coverage of the much-better-known Clinton, he’d capitalize on the stirring contrast.

“Just yesterday, a leader from yesterday began a campaign for president by promising to take us back to yesterday,” Rubio said. “Yesterday is over – and we’re never going back.”

Unnamed but implicit in that critique is also Jeb Bush, 62, who won the Florida governor’s office in the late 1990s and hails from a similarly famous political family. Like Clinton, he’s a grandparent – his fourth grandchild came Monday with the birth of his son George P. Bush’s child.

Rubio offered a similar take on Bush – in a softer tone than his attack on Clinton – during an interview Monday night with ABC, when he said the former Florida governor “continues to be a model” but shouldn’t be the GOP’s standard-bearer himself.

“We’ve reached a moment now, not just in my career but in the history of our country, where I believe that it needs a Republican Party that is new and vibrant, that understands the future, has an agenda for that future. And I feel uniquely qualified to offer that,” Rubio said in the interview.

Paul has been on the attack against Clinton in recent days as well. His campaign launched a new television ad on Sunday during which a narrator asks if America is set to take “a path to the past – a road to yesterday, to a place we’ve been to before?”

Cruz used similar rhetoric, saying in a video Sunday that Clinton “represents the failed policies of the past.”

But it’s not just a criticism limited to individual candidates. The GOP has long eyed Clinton as their Democratic rival and pounded the narrative that’s she’s old news. It’s a drumbeat that’s only gotten louder since Sunday.

Republican National Committee Chairman Reince Priebus told CNN on Monday that Clinton is “bringing the same-old, same-old to the table” in her just-launched campaign.

The RNC chief compared Clinton’s tactics – kicking off her bid for the Democratic nomination with a cross-country van trip from New York to Iowa – with her first solo political campaign, the 2000 Senate race in New York.

“There’s nothing new with Hillary Clinton’s campaign. It’s the same exact thing that she did – what, now, 15 years ago,” Priebus said. “So there’s nothing new there to see.”

Their change-agent arguments echo Clinton’s last opponent, Barack Obama in 2008, signaling the three senators see the upside of a comparison that their freshman status will earn them anyway.

It’s a tricky case to make, since Republicans have also argued that Obama – himself a freshman senator when he defeated Clinton for the 2008 Democratic nomination – was too inexperienced for the job.

“Everyone brings different talents to the table,” Priebus said. “It wasn’t just Obama’s experience that was an issue. It was the things that he did as a state senator in Illinois and people he hung around and the things he didn’t do when he was a U.S. senator. So, I mean, you take each case one by one.”

Faced with a tough electoral map, Republicans are seeking to broaden their outreach – with the three freshman senators, in particular, courting younger voters.

Alexandra Smith, the College Republican National Committee’s national chair, said it’s not about age, but “trying to show a dichotomy between old and new ideas – not so much a generational shift, but a shift in our thinking.”

A spokesman for Clinton’s campaign didn’t return CNN’s request for a comment.

Paul Begala, a long-time Clinton family ally who is a senior adviser to the pro-Clinton super PAC Priorities USA Action, said Clinton’s argument isn’t her experience – it’s that “she can make the system work for you.”

“I suspect her message will be based on the values and priorities of the middle class – asking people who will be more likely to make the system work for ordinary Americans. That’s where her experience comes in,” said Begala, also a CNN political commentator.

Democrats see a crucial difference in the attacks Republicans like Rubio are making now and the jabs Obama’s ascendant campaign took against Clinton in the 2008 Democratic primary.

Begala argued that Republicans won’t be able to back up their generation-change rhetoric with similarly forward-looking policy ideas.

“If the Republicans want to claim they’re new, they’re going to need some new ideas,” he said. “Privatizing Social Security is not a new idea. Voucherizing Medicare is not a new idea. Cutting taxes for the rich is not a new idea. Discriminating against our LGBT sisters and brothers is not a new idea. In fact, I can’t think of a single economic idea from the Republicans that Herbert Hoover wasn’t in favor of in 1932.”