Quantum dots are about to change all of that.
These electronic crystals are so tiny that 10,000 of them span just the width of a human hair.
They are small enough to operate in the fascinating realm of physics called quantum mechanics, and possess unique optical qualities that could change everything from TV screens and phone displays to medical imaging and solar panels.
Even the humble light bulb is unlikely to escape their revolutionary clutches.
Shine a light
Quantum dots emit one specific color when light goes through them. The color can be finely tuned and is determined by their size.
The bigger ones -- about 50 atoms thick -- glow red, while the smallest -- 30 atoms or so -- glow green.
Just a subtle tweak in the size of the particle can change its color right across the spectrum of the color wheel: "We can tune these dots to fluoresce at any color that a given application requires," says Michael Edelman, CEO of UK-based Nanoco, a quantum dot manufacturer.
Applied to TVs, this technology has several advantages over traditional LCD panels, as the colors are more accurate and the images more vibrant.
On top of that, they are more energy efficient: "Quantum dots require a tiny amount of energy to operate," Edelman told CNN.
"Whenever you have a material that gives off a very bright pure light with a tiny amount of energy, people start getting excited."
Display manufacturers are lapping up the technology as quantum dots can improve screen quality at a fraction of the cost of other display technologies, such as OLED.
But while they have been around for more than a decade, quantum dots have had a slow rate of adoption because they contain cadmium, a toxic heavy metal that faces stiff regulations in many parts of the world.
Edelman said Nanoco has spent more than $50 million and the better part of 15 years developing quantum dots that are not only free of heavy metals but can be produced in the kind of quantities that make it attractive for manufacturers.
"Any new material that comes out will have this problem," he explained.
"Every year weird and wonderful things are produced in labs around the world. But you have to make enough of this stuff that companies like Samsung can get it in the quantities they need.
"And that was a key