- The #TwizzlerChallenge is inspired by "Lady and the Tramp"
- Last year's Ice Bucket Challenge raised $115 million
This one's goofier and tastier, and won't leave you needing a change of clothes. It's the #TwizzlerChallenge.
So what's this challenge all about? Think of the spaghetti scene from "Lady and the Tramp," except substitute a Twizzler for the noodle.
Chomp and chomp and chomp until your lips meet in the middle, then smooch. Simple enough.
You're supposed to do a video, of course, and challenge others to do the same for a good cause.
The ball got rolling almost two weeks ago on Comedy Central's "Night of Too Many Stars
," a fundraiser for autism programs.
A tweet from sportscaster Fred Katz challenged the "Today" show's Willie Geist and Uzo Aduba, who plays Suzanne "Crazy Eyes" Warren on "Orange Is the New Black," to share a "Lady and the Tramp" licorice.
It took off from there. Next thing you knew, Geist was repeating the stunt with Meredith Vieira and the #TwizzlerChallenge was on.
Geist and Vieira challenged Matt Lauer and Kathy Lee Gifford. They were good sports about it, but you may want to close your eyes here. This isn't for the faint of heart.
The challenge is starting to invade social media. Just search the hashtag #TwizzlerChallenge
It sounds like a sweet deal for the folks at Twizzlers. Their candy is on the lips of America.
And to their credit, a couple of Twizzlers executives took the challenge and donated $10,000.