30 years of .com

Story highlights

The first .com domain was registered on March 15, 1985

It was owned by a tech company that later went bankrupt, natch

CNN  — 

There’s a bit of video that goes around the Internet every so often, showing a couple of clueless 1990s television hosts trying to decipher the mysteries of the Internet.

“What is Internet, anyway?” NBC “Today” show host Bryant Gumbel asks in the 1994 clip after stumbling through an email address that ends in the now-famous .com suffix, as if it’s written in some alien language.

How far we’ve come.

Thirty years ago, the .com Internet domain was born. In case you’re not familiar, the companies and organizations that hand out Internet addresses use top-level domains like .com to organize the addresses. There’s .gov for government, .edu for education, .mil for the military and .org for organizations. Addresses that end in .com can be registered by anyone, although the suffix stands for “commercial.”

Although other domains predate it, officially at least, .com is the one that got the whole online party going, launched the careers of countless millionaires, radically reformed our economy and wormed its way into our everyday language and lives.

Let’s look back at one of the grandaddies of domains as it enters its fourth decade, and ahead at what its future might hold.

It didn’t explode onto the scene. It was more of a trickle

The first .com domain name – Symbolics.com – was registered March 15, 1985. Only five others joined it that year. It would take two years for the first 100 names to be registered, according to Verisign, the company that now manages the extension. But between 1995 and 2000 – the era of the “dot-com bubble” – registrations finally did take off, rocketing from 9,005 to more than 20 million.

It reshaped our economy

The focus on the commerce inherent in .com turned what started as an academic exercise into a commercial powerhouse.

In by 2010, the Internet had grown to $2.3 trillion in economic impact in the world’s 20 biggest economies, according to the Boston Consulting Group (PDF). By 2016, that will nearly double to $4.2 trillion, the firm estimates. Another estimate from 2011 (PDF) placed the Internet’s economic impact at $8 trillion. Websites built on .com real estate powered most of that growth: One hundred percent of Fortune 500 companies and all of the world’s fastest-growing corporations have a .com presence, Verisign says.

It defined an era

Who could forget the dot-com era, that period of seemingly unbridled growth where anything with a .com attached to it seemed infinitely valuable? The promise of a new economy driven by brash young American entrepreneurs was inescapable. It’s this time when “dot-com” became a touchstone. Controversial hacker and Web entrepreneur Kim Schmitz even changed his last name to Dotcom in apparent homage to the thing that had made him rich.

“Before 2000, the term dot-com indicated American innovation and entrepreneurialism, both inside and outside the U.S.,” said Stephanie Ricker Schulte, a University of Arkansas communications professor and author of the 2013 book “Cached: Decoding the Internet in Global Popular Culture.”

The World Wide Web turns 25

Along the way, it gained some baggage

Investors kept pouring money into tech firms. They kept spending. But one thing was missing: profits. What became known as the “dot-com bubble” burst in 2000, wiping out millions of dollars in valuations and putting an end to speculative firms such as pets.com, whose sock-puppet mascot became a widely ridiculed symbol of the era’s failings. Despite its cutesy image, revealed to the country along with a spate of other dot-coms during the 2000 NFL Super Bowl, the company lost $147 million in the first nine months of the year and was dead by November.