Could Ben and Jerry's, the counterculture snack empire gone mainstream, be planning a marijuana-infused ice cream?
"Makes sense to me. You know, combine your pleasures," co-founder Ben Cohen said in an interview with HuffPost Live that's been buzzing among marijuana aficionados since it aired last month. Like attitudes about marijuana
itself, the story went mainstream this week.
It makes some sense. Co-founder Jerry Greenfield noted that the duo has some experience with, uh, substances. And the company already gives a nod to the marijuana culture with flavor names such as "Half Baked."
Marijuana is becoming more mainstream, too. Four states have legalized the recreational use of marijuana
, and attitudes nationwide have been changing in favor of pot, which remains banned by federal law.
In January 2014, a CNN/ORC poll found that 55% of Americans favored the legalization of marijuana. Only 16% thought that in 1987, CNN reported at the time.
In Colorado, where recreational marijuana use is legal under state law, edibles containing weed now make up nearly half the market for pot products, according to the Denver Post
Alas, pot fans, Cohen and Greenfield no longer control the company. They sold it to Unilever Inc. for $326 million in 2000.
"If It were my decision, I'd be doing it," Greenfield told HuffPost Live. "But fortunately, we have wiser heads at the company that figure those things out."
A spokeswoman for the company told AdWeek magazine that there aren't any current plans for pot ice cream, but she left the door open to the possibility.
"Ben & Jerry's hasn't given serious consideration to the possibility of cannabis-infused ice cream," spokeswoman Kelly Mohr told AdWeek.
"Perhaps it's high time."
Of course, all this does make you wonder: What would you munch on if you got the munchies from a bowl of Ben & Jerry's?