Raw materials – Janet Fredman Designs is a jewelry retailer specializing in contemporary accessories. Utilizing natural resources such as seeds, wood and leather, Fredman creates unique pieces that encapsulate the raw beauty of Zambia.
Ambitious future – Fredman hopes her designs will help her business grow into a jewelry empire so that "everyone will be talking about it."
Creative freedom – A commitment to craft and an unwavering desire to "make things with her hands" helped make Fredman's dream a reality.
Lifelong passion – When Fredman was growing up, she would often be found helping her grandmother with bead-work. Now, her passion has transformed into a money making venture where nature is at the heart of her creations.
Medical school vs jewelry design – Destined for medical school, Fredman took a gamble and tried her hand at a goldsmith course. Her experience with precious materials inspired her to try new combinations - such as fusing rustic wood with glistening silver.
Doorstep resources – The Jacaranda tree, perched conveniently outside of Fredman's office, is known for its woody seeds that are a huge 5cm in diameter. These pods are frequently used in her designs, adding an earthy feel to her work.
The age debate – Fredman's age has proved to be a point of controversy since she started her business in January 2014, with many debating the legitimacy of her work -- simply because she is still in her 20s
Resource rich – Fredman has found that working with raw natural materials has helped her business stand out from others, especially as Zambia is rich in gold and gemstones.