Bestselling Lean In collection images – A woman working in robotics is the best-selling image of the collection in China. "There is such a dearth of women in STEM industries worldwide," says Pam Grossman, Director of Visual Trends at Getty Images. "We believe that showing more pictures of females with technical skills can help play a part in normalizing these images and promoting them in real life."
Bestselling Lean In collection images – Older women feature heavily in the collection. This image here is the best-selling in the UK and celebrates women aging gracefully. "I love that you can see her wrinkles and her gray hair. She has such poise and grace, and looks completely comfortable in her own skin," notes Grossman.
Bestselling Lean In collection images – "It's so important that we show female athletes in imagery," says Grossman of the best-selling photo in Italy. "They're fantastic role models for one thing, and an image like this communicates such power, agility, and strength. This woman is anything but passive."
Bestselling Lean In collection images – "Here we have two competent, stylish females of diverse backgrounds who are the protagonists of this picture, while their male colleague listens off to the side," says Grossman. "It's visual cues like these that seem small or subtle, but actually have a huge impact on what expectations we have about the ways in which men and women interact." This image outsold the others in the collection in South Africa.
Bestselling Lean In collection images – "Here's a female small business owner, who has her sleeves rolled up and her arms full," says Grossman. "I love that she has great personal style, and a strong sense of self. It's a picture about success, individuality, and being engaged in one's work." This was the most popular selling photo in Brazil and France.
Bestselling Lean In collection images – "I love this subject because she looks like she could be you or I," says journalist and "Lean In" contributing editor Jessica Bennett. "She's driving a car, in control of her destination, and she feels accessible and warm (the sun helps too). Is she married, single, an executive, an artist, or speeding off like Thelma and Louise? The image leaves enough ambiguity that you can create your own story for her."
Bestselling Lean In collection images – "She looks poised and confident -- and thank God she's not mugging it up for the camera," says Bennett.
Bestselling Lean In collection images – "This is a more conceptual image, and one about communication and connectivity. She's a woman of Hispanic descent with the entire world at her finger tips," says Pam Grossman.
Bestselling Lean In collection images – "This is an image that is very much about two people in the creative business field who are partners," says Grossman. "It's a visual story about collaboration, diversity, and vision. It's difficult to tell who the leader is here, which is completely intentional. The relationship between them is one of equality and symbiosis." Not surprisingly, this is the top selling image from the "Lean In" collection globally and in the U.S.
Bestselling Lean In collection images – "Here's a beautiful, unposed photo that very simply shows friendship," says Grossman. "But here the woman holds the floor while the others listen --an astoundingly rare occurrence in visual culture, particularly in commercial photography."