Blooming business – Claire Reid is the creator of Gardening Reel, a gardening solution she's invented to simplify food growing.
Blooming business – Based in Johannesburg, South Africa, the startup It produces a biodegradable seed strip that encases organic seed and fertilizer at the right depth and distance apart.
Blooming business – The tape uses 80% less water than more traditional methods of planting
Blooming business – Reid shares her product with residents in urban slums where water is less resourceful. So far, more than 120 community and school gardens have sprouted up with Reid's help.
Blooming business – Reid cites cash flow and lack of funding as some of the challenges she's faced so far. Yet, she's determined to see her startup grow.