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How Chris Aire hustled his way to become Hollywood’s ‘King of Bling’

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Story highlights

Chris Aire is a famous jeweler whose A-list clients include movie and music stars

Born and raised in Nigeria, Aire moved to the U.S. at a young age to follow his dreams

His sparkling creations have earned him the title, "King of Bling"

Aire urges people in Africa to support their local designers and luxury brands

CNN —  

Chris Aire is known as “the King of Bling,” the jeweler to the stars whose dazzling creations are worn by the likes of Angelina Jolie, 50 Cent and Shaquille O’Neal.

But although he might be regularly rubbing shoulders with Hollywood superstars, famous musicians and elite athletes today, there was a time when the Nigerian-born designer could only dream about approaching a celebrity.

More than two decades ago, Aire used to hang outside five star hotels and trendy bars in Los Angeles in the hope of showing his designs to a potential star client.

“I had my little coach bag,” remembers Aire. “I had everything in it ‘cause seriously I didn’t know any of these guys. So walking up to them you really have just a minute – if even that – to say ‘yo, this is what I’ve got,’” he adds. “I had instances where people thought I was selling hot items – ‘this dude out here man, he’s got some stolen stuff.’”

07:07 - Source: CNN
The original 'King of Bling'

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But after a year of frequenting celeb hotspots, exhausting his savings in the process, Aire’s big break finally came following an L.A.-based encounter with Gary Payton, the NBA star playing for the Seattle Supersonics at the time.

“I was just hanging out at a hotel waiting for him because I knew he was going to be there,” remembers Aire. “And when he came down, the press rush that he had, he would have been justified in saying, ‘hey man get out of my way.”

Instead, Payton invited Aire to go later that year to a charity event in Miami and show him his creations. There was only one problem: Aire had no money.

Undeterred, Aire decided to max out his credit card and buy an airline ticket to Miami, even though he couldn’t afford a return flight to L.A. But when he got to Florida, Payton was so impressed with his designs that he immediately placed a $50,000 order, buying a platinum basketball pendant for himself and other jewelry for his friends.

“That sale transformed my life,” says Aire. “Not only did I pay for the flight ticket, I had enough to start building and doing a bunch of my own collection.”

’Leap of faith’

The son of a successful Nigerian businessman, Aire grew up in the West African country’s Ivue Uromi region. His father wanted him to go into the family oil business, but instead Aire left Nigeria aged 18 to go to college in the United States.

But while working on getting his education, Aire had also to find a way of supporting himself. His first job was flipping burgers in a fast-food restaurant overnight.

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“I would work from 10 pm to 6 am in the morning and then I’ll go home, get a couple of h