Tech

Inside "99¢ Store of the Future"

Published 8:00 AM ET, Wed December 11, 2013
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Step inside the "99¢ Store of the Future," a pop-up installation in downtown Brooklyn offering your standard products -- alongside some items from a very different world... Courtesy Extrapolation Factory
The surreal project, from designers the "Extrapolation Factory," involved selling bespoke products from the future in an ordinary 99¢ Store. Courtesy Extrapolation Factory
The designers used a combination of expert forecasts and crowd sourcing to create their products, ranging anywhere from 10 to 10,000 years in the future. As this label says: "The successful woman who put her career first now has a family thanks to advancements in fertility technologies. Tripple Nipple Baby Bottle allows moms to feed more than two mouths at once." Courtesy Extrapolation Factory
The designers asked members of the public to read expert predictions for the future, and then come up with their own stories for products, such as this Space Suit Lining Replacement Kit: "It's been at least three years since I last went in to space. I checked the old space suit and transgenic moths had eaten all of the lining in the helmet." Courtesy Extrapolation Factory
The Currency Converter emerged from two think tanks reports -- one predicting a world shortage of cocoa, and the other pointing to a rise in new currencies. "On the street, it's hard to tell if that currency is truly valuable, be it cocoa, or weight reduction surgery coin. This converter can help you accept only the most authentic currency." Courtesy Extrapolation Factory
"Myotragus balearicus -- also known as the Balearic Islands Cave Goat -- became extinct around 5,000 years ago. A hair follicle from the chin of the Myotragus Balearicus entombed within Cryogel® enables reanimation in the future." Courtesy Extrapolation Factory
"Instead of painkillers, it's ecstasy or LSD prescriptions that people are using and abusing. Instead of just association, they're seeking connection. The cheap bio availabilities to create new life-forms enables everybody to create their own pet to trip with." Courtesy Extrapolation Factory
"We had an older woman come in, her son is a doctor, and she gravitated to the home transplant kit," said Extrapolation Factory designer Elliott Montgomery. "We asked her why and she said: 'I'm not sure what the future will be like, but I bought this for my son because I want him to think about this. I want him to ponder what it would be like if we had this kind of technology.'" Courtesy Extrapolation Factory
This product was influence by a Institute for the Future forecast which said: "By 2021, for the first time in human history, thousands of languages will go digital, changing the economics, politics, and culture of global exchange." Courtesy Extrapolation Factory
"Void Refill can be used to refresh the hollow present. Regeneration of emptiness is a gradual process. When used regularly this high quality all-natural material helps keep concepts ephemeral." Step 1: Soak area to be treated for two minutes in a pan of warm water with gentle liquid beauty soap. Step 2: Dip the refill in the soapy water. Step 3: Close your eyes." Courtesy Extrapolation Factory
To create the fantastical objects, 40 participants read future forecasts, and then came up with befitting scenarios. They were asked to think about five aspects -- ecological, technological, social, political, and economic (pictured on the workshop wall). Courtesy Extrapolation Factory
They were then given materials from other 99¢ stores, and asked to create products for these strange future worlds. Courtesy Extrapolation Factory
Here, two shoppers check out the space-age products hidden in an ordinary store. "We're interested in crowd-sourcing futures, as opposed to presenting ourselves as these 'futurists' sitting in a white box, twiddling our thumbs and imaging the future," said Montgomery. "We almost consider ourselves service providers for helping others to think about the future." Courtesy Extrapolation Factory