Giant touchscreen store windows in malls of the future

Published 4:40 AM ET, Wed December 11, 2013
sony digital shopfront westfield san franciscosony digital shopfront westfield san francisco
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This Christmas, eBay has teamed up with three retailers in the Westfield San Francisco Center to launch a series of 'digital storefronts'. This online/offline shopping experience could revolutionize the way we shop. Courtesy eBay / Edelman
Shoppers can scroll through products using a giant touchscreen. If they find something they like they can click 'Order' and a link will be sent to their mobile phone. Once they click on the link customers can pay using Paypal and credit or debit cards. Courtesy eBay / Edelman
Fashion brand Rebecca Minkoff is also involved in the project at Westfield. By combining virtual shopping with bricks and mortar, shoppers get to see their products in enormous detail before purchasing. Courtesy eBay / Edelman
The technology used is called "Connected Glass" and is likely to be used to create new shopping opportunities, particularly in busy airports and transport hubs. Courtesy eBay / Edelman
Footwear company TOMS also has a digital storefront at the mall. New shoes can be ordered and delivered to your home for free, so no need to lug them around while you continue shopping. Courtesy eBay / Edelman