Facebook acknowledges that teen users are becoming less active on the site
Newer social tools like Snapchat, Instagram and Vine are picking up steam instead
Surveyed teens said "drama" and the presence of adults have cooled them to Facebook
But teens who don't use Facebook as much don't close their accounts
Nicole Uvieghara is only 18, but that’s old enough to remember the good old days on Facebook.
“I used to log in to Facebook every day,” said Uvieghara, a Murrieta, California, native and freshman at Arizona State University. “Now, I go, like, once a week. On my news feed, I rarely see posts from my friends and I have not posted things on my wall in the past year.”
Her experience isn’t unusual. Teens are cooling on Facebook, a trend suggested by recent research and acknowledged, this week by Facebook itself. The shift was confirmed time and time again in e-mail and phone interviews with dozens of teens and their parents in CNN’s reporting of this story.
While the social-networking juggernaut continues to chug along among adults, boasting more than 1 billion active users, younger users are flocking to newer, and arguably hipper, networking tools.
Sherman Watson of San Francisco said he’s noticed a dip in Facebook use by both his 18-year-old son and the younger employees at the retail store he manages.
“I think his generation, and definitely the younger ones, view Facebook as boorish and – let’s face it – something that their parents use,” Watson wrote in response to a Facebook post seeking thoughts on the issue. “Funny how history repeats itself in this regard.”
Instead, he said, mobile apps like Facebook-owned Instagram, and Vine, Twitter’s video tool, are where teens increasingly go to share.