01:33 - Source: CNN
BlackBerry: From cool to afterthought

Story highlights

On Monday, BlackBerry announced that it was being taken private

Despite decline in consumer sales, there are still 50 million BlackBerry users

They're very loyal to the brand and hope change is harbinger of an upswing

CNN —  

Since the dawn of the iPhone age in 2007, loyal BlackBerry users have watched their favorite device maker stumble into an ever-steepening decline.

Some of the collapse is due to the consumer changeover to Apple and Google Android products, but the company – once known as Research In Motion – hasn’t helped itself with poor planning and delayed product introductions.

On Monday, the company that once blazed the trail in the smartphone market announced it’s being taken private by its largest shareholder, Fairfax Financial, a Canadian insurance company.

The move comes on the heels of an announced $1 billion quarterly loss and layoffs of 4,500 employees. Its future as a maker of smartphones may be in doubt.

Now the dwindling numbers of loyal BlackBerry users must decide: Is this the last straw?