Kitty bombshell – Forty years and (almost) no one knew the truth...
Hello, licensing deals! – This Hello Kitty fruit-flavored beer from Taiwan is just one of many recent branding appearances for Sanrio's iconic cat.
Kitty, phone home – A model displays Taiwan electronics giant HTC's new smartphone "HTC Butterfly S Hello Kitty" with accessories during a press conference in Taipei on September 2, 2013.
In the air – This is EVA Air's Magic Stars Hello Kitty jet, which flies from Taipei to various Asian hubs including Hong Kong and Japan.
Kitty cuisine – Flight attendants aboard EVA Air's Magic Stars Hello Kitty jet.
Dining out – A Hello Kitty doll poses with dishes at the Hello Kitty Kitchen and Dining restaurant in Taipei on July 11, 2013. The only Taiwan Hello Kitty restaurant reopened after a month of renovations.
Not just pink – People wait in line to purchase a Hello Kitty toy in a skeleton outfit at a McDonald's restaurant in Singapore. Tempers flared and police had to be called in on June 27 as anxious Singaporeans rushed to McDonald's outlets to buy Hello Kitty plush toys being sold by the chain as a promotion.
Flying high – Hello Kitty flies high in the 2012 Macy's Thanksgiving Day Parade.
Had enough yet? – Hello Kitty booth at the 2013 International CES at the Las Vegas Convention Center on January 8, 2013 in Las Vegas, Nevada.
Video game cases – Hello Kitty branded video game cases are seen at the R.D.S. booth at the 2013 International CES at the Las Vegas Convention Center on January 9, 2013 in Las Vegas, Nevada.