Etsy helps build a family business

Story highlights

  • Heather von Quilich opened an Etsy store after she was laid off
  • Sunshine Daydream offers customized embroidered hats, stockings and baby clothes
  • Her husband joined after he was laid off, making the business their sole source of income
  • Michael von Quilich: "We're not ... going to buy a Lear jet but we can support ourselves"
Heather and Michael von Quilich are still adjusting to life without a regular payday.
They are makers of customized holiday stockings, party hats and baby bibs, and their profits come in large waves at Thanksgiving, Easter and Christmas.
The periodic booms allow them to live off smaller orders the rest of the year, a huge change of pace from their previous jobs in the California construction industry.