From pants to pot-plants: How to make a holiday out of anything

Story highlights

  • Thomas Roy has created over 90 holidays, all of which he's trademarked.
  • Roy's most popular celebration is Northern Hemisphere Hoodie-Hoo Day.
  • Anyone can create a holiday by sending a form to Chase's Calendar of Events.
  • Hallmark recently started commemorating Star Wars Day with e-cards.
It used to be that an event had to be truly momentous to warrant a new holiday -- be it the birth of a prophet or a hard-won battle for statehood. But these days all that's needed to craft a commemorative day is good dose of ingenuity and a marketing plan.
In case you missed it, last week we had Take Your Houseplant for a Walk Day and next week (August 7) we can all look forward to National Underwear Day and Particularly Preposterous Packaging Day.
Indeed, one man alone is probably responsible for most of the world's more ridiculous holidays. American Thomas Roy has invented -- and copyrighted -- over 90 holidays in the last 26 years, including No Socks Day (May 8) and Married to a Scorpio Support Day (November 18).
But when he first started brainstorming silly things to celebrate, he had no idea that some of his inventions would one day make it onto calendars and diaries. He certainly didn't imagine that anyone would observe them.
"I just started doing it on a lark," admits Roy, who used to flip through Chase's Calendar of Events -- an annual reference guide to holidays around the world -- to get ideas for the morning radio show he hosted out of Lebanon, Pennsylvania. One year, he noticed a form in the back of the book inviting readers to submit their own holidays.