"Sharknado" delivered its biggest audience with its third airing
Viewership has climbed to 2.1 million weeks after the first telecast
It's now the most-watched encore for an original movie in Syfy history
The final "Sharknado" airing will be on August 22 ahead of "Ghost Shark"
Don’t think I’ve ever seen this before: Syfy’s social media sensation “Sharknado” just delivered its biggest audience yet.
Not for its premiere airing. Not for its second airing. But for its third airing – weeks after the film’s original telecast.
The campy horror film delivered a record 2.1 million total viewers and 791,000 adults 18-49 on Saturday night. That’s the most-watched encore for an original movie in Syfy history.
What’s particularly impressive about the performance is that the film’s debut telecast – despite generating massive buzz on Twitter, clocking a whirlwind 5,000 tweets per minute during its peak – initially delivered a somewhat disappointing 1.4 million viewers a few weeks ago.
But the social buzz continued after the film’s premiere. Then the second airing climbed to 1.9 million viewers. And now it’s crossed the 2 million mark.
There is, of course, a sequel in the works for next year, while the original “Sharknado” is getting the unusual honor of a limited theatrical release.
“Sharknado” will have its final Syfy airing this summer on Thursday, August 22, leading into the premiere of “Ghost Shark.”