- CBS is tracking to win the season among total viewers and adults
- CBS Corp. CEO Les Moonves calls it a "huge victory"
- The network's "Big Bang Theory" is the biggest comedy on broadcast TV
- Moonves: "We are the center of the universe"
Jimmy Kimmel joked yesterday at ABC's upfront presentation to advertisers that CBS executives are "smug mother*******."
This morning, talking to reporters at CBS' fall schedule unveiling, CBS Corp. CEO Les Moonves owned the label.
"I was very flattered when Jimmy Kimmel called us 'smug ...'" Moonves said. "You don't call somebody 'smug mother*******' unless they're smug and they're winning, so we'll try to be a little less smug and a little more gracious, but that's hard for me, as you know. But anyway, Jimmy, ABC is still going to finish fourth in 18-49 ... we had a phenomenal year in terms of ratings."
CBS is tracking to win the season outright among total viewers and adults 18-49, with a total audience margin-of-victory of more than 4 million viewers versus the network's closest competitor.
"I don't care if you bow to the gods of the demographics, that's a huge victory," Moonves said. "That's the largest victory in viewers in 24 years."
Moonves pointed out that the network's top comedy, Thursday hit "The Big Bang Theory," is not only the biggest comedy on broadcast television (averaging 15.9 million viewers including seven days of DVR), but its repeats make it the most popular comedy on cable.
"We are the center of the universe," Moonves said. "This is where the shows start, then they go out to the world. We're getting paid in so many different ways than we did before."
Added CBS scheduling chief Kell