When nothing is too fancy for Fido

Story highlights

Pets pampering is growing, with new bakeries, spas and day-cares popping up to help

Nat Geo Wild series, "Spoiled Rotten Pets," showcases extreme animal lovers

The American Pet Products Association says $55 billion will be spent on pets this year

Guinea pig pamperer: "If I'm going to have a pet, I want to treat them the best I can"

CNN  — 

Tazi, a beautiful blonde, is getting married this summer in Tampa, Florida.

When she walks down the aisle, she’ll be wearing a $1,000 dress with feather and bead details. The groom, Shilo, will be wearing a custom-made suit. There will be bridesmaids and guests to witness the ceremony. When it’s over, Tazi will go home and maybe see her new husband on weekends.

Tazi is a Pomeranian pooch.

For her, this will be just another day in a pampered life that includes frequent modeling shoots, runway walks, calendar spreads and hitting the streets of Tampa in new outfits.

Her owner, Lisa Fink, hadn’t planned this. Three years ago, she was experiencing empty nest syndrome after her daughter left for college. “I need to get a Pomeranian,” she told her husband, and her search led her to the dog she named Tazi Tiara.

“She just loves people. She doesn’t have a mean bone in her body,” Fink said.

After Fink bought one dress for Tazi, she entered a dog shop’s photo contest. Since then, Tazi’s luxurious life spiraled into a modeling career, baseball game appearances and trips to the New York Pet Fashion Show.

And while Tazi’s life may seem over-the-top to some, Nat Geo Wild’s new series “Spoiled Rotten Pets,” premiering Saturday, shows serious pet pamperers of all kinds: a couple who took their pet pigs to a spa; a woman who threw birthday parties for her rats; a couple who spent thousands on a dog bar mitzvah; a woman whose dogs have their own full-size rooms, complete with televisions.

Those animal lovers aren’t alone in their doting ways.

The American Pet Products Association estimates U.S. pet owners will spend more than $55 billion on their furry companions this year. Medical expenses account for much of that, but fancy dresses, birthday parties and weekly grooming put a dent in many animal owners’ wallets, too.

That’s because people are pampering their pets as never before.

Psychics, car seats and guinea pig gowns

The pet industry is certainly helping people spoil their pets. There are hundreds of dog bakeries around the country selling cakes, cookies and other specialty goods for man’s best friend. Day care centers for pooches are on the rise, some with pools. People can even buy luxury dog houses, complete with heating and air conditioning.

It seems nothing is too good for four-legged friends, many of whom are treated like their owners’ children.

Take Hikmet Loe, an art history professor at Westminster College in Salt Lake City. When two of her older dogs died, that left just a Rhodesian ridgeback named Terra. To find out how Terra would feel about another dog, Loe consulted a pet psychic.

“The woman comes over and engages with Terra in a way I’ve never seen before,” Loe said. “And she said, ‘When you tell her you’re going to take her to the beach and then you don’t, that’s very disappointing to her.’ “

The psychic also told her that Terra loves to be the center of attention and to be one of the girls. She would like her toenails painted different colors – blue and green, specifically. Oh, and she didn’t want another dog in the house. She was content with being No. 1.

Loe got another dog anyway and spoils them both, along with her two cats.

“We all know that animals play a huge role in people’s lives, (in) their happiness and psychological well-being. I will always have animals around me,” she said.

Then there’s Debbie Bornstein of Maitland, Florida, whose Cavalier King Charles spaniel, Samson, goes everywhere with her. But she ran into a problem in the car: Samson is a lapdog, and that didn’t work out so well while driving. So Debbie bought a dog car seat.

“He loves it. It has an elevated seat with a drawer in it. … He’s high so he can look out the window. Now I say, ‘Get into your seat,’ and he gets right in,” Bornstein said. “My children tease me that he’s my only child now and that all my attention is on him.”

Emily and Devin Hurley live in Sacramento, California, with three cats, two hens and two rabbits. The cats feast on chicken and fish, and the hens eat eggs (yes, really) and yogurt.

The rabbits, Phoebe and Duke, are cage-free and sleep in the Hurleys’ bed – even if that sometimes means a swift kick in the face at 5 a.m.

“Rabbits run the length of five football fields a day, so being cooped up in a cage simply isn’t an option. They sleep in my bed ever since I adopted them,” Emily Hurley said.

What’s the harm?

So is all this doting a problem? Is there any harm in treating our pets like children?

Andrew Zbeeb, who owns the pet-training and sitting company Frogs to Dogs in Atlanta, said pet pampering is usually harmless. But it can turn potty training and overfeeding into big problems, Zbeeb said.

“I’ll put my training hat on and tell you there could be negative effects if you’re treating animals like a human being. It’s OK to love your pet and pamper your pet and put dresses on your pet, but it’s still a domesticated animal. It’s not a human being,” Zbeeb said. “It can lead to disappointment for human beings, and the (animals) may have false perceptions of the world.”

At the same time, while “people may get carried away with (doting on their pets), it’s sweet,” he said. “And (those connections) extend a human’s life.”

Consider Brittany Anderson of Minnesota, who grew up sharing her cereal with hamsters. Now a recent college graduate, she has three guinea pigs she spoils. They eat fruits and vegetables, get plenty of exercise outside their cages and orange slices in their water. On holidays, they get presents. They’re playful, social animals, Anderson said, and she can tell when they’re upset.

“If I’m going to have a pet, I want to treat them the best I can,” she said.

That includes dressing them in clothes, some of which she designed.

“When any kind of animal wears clothes, it’s hilarious and cute,” Anderson said. “It’s less common to find guinea pig clothes. Right now I’m (making them) for fun, as a hobby, but it’s a dream of mine to design (and sell) animal clothes.”

Harold A. Herzog Jr., a professor of psychology at Western Carolina University, has made the relationship between animals and humans a primary focus of his research and career. He isn’t terribly concerned about animal doting.

“I don’t think there’s any harm in excessive pet pampering unless they’re sacrificing clothing for their children, or vet bills are $20,000. Things can go south … but it’s a harmless pleasure if people want to dress their guinea pig up for the most part,” he said.

From rescue to regal

Herzog does see a trend among pet owners: Rescuing animals has become fashionable. Owners might treat animals especially well as a way to make up for their pets’ earlier difficult lives, he said.

“One of the things we’ve seen is a dramatic decrease in purebreds,” Herzog said. “I talk to a lot of people about their animals and the first thing out of their mouths is, ‘They are a rescue animal.’ It’s a fad, a good moral fad. There is a certain borderline fanaticism to it.”

Just a few years ago, a sick puppy named Lucas came into Michelle Soares’ life. She was an unemployed student, and the treatment for parvo, a potentially deadly virus, would cost $3,000 – with no guarantee of recovery. It was a risk, but she took out a credit card loan and paid for it.

“He was just a puppy,” Soares said. “So I started looking for a job because I had to pay that huge bill. When I first brought him back home, I had been at my current job for a week and I just went to school part-time.”

Today, Lucas has no worries. He’s healthy, and Soares now works as an office manager for a wine distributor in Newark, New Jersey. Lucas eats organic dog food and Michelle’s home-cooked dog meals – boiled eggs, chicken, peas and carrots. For snacks, he eats homemade frozen treats.

His biggest concern is playing ball. At 8 p.m. on the dot, he gets to play indoor ball. If there’s any delay, he whines – loudly.

“He’s crazy. He’s like our kid,” Soares said. “That’s how we treat him.”

Kate Lewis from Virginia Beach, Virginia, found Lola, a collie-shepherd mix who suffers from seizures, at a shelter and wanted to give her the best life possible.

Lola has gone sheep-herding, which she loved; dock jumping, which she didn’t; and bobbing for hot dogs at a fair for the American Society for the Prevention of Cruelty to Animals. She’s been on beach trips and joined Lewis during “Take Your Dog to Work Day.”

“She really is a family member. That’s how we look at it, especially because she is a rescue,” Lewis said. “We took responsibility for a life. You do everything you can to make that a happy experience.”

Then there’s Neva Edmunds of Lakewood, Colorado, whose doting is filled with gratitude. Edmunds survived three bouts of cancer, and during the most recent, her rescue cat, Lucy, was “better comfort than any pain medication.”

Now lucky Lucy goes on walks with a leash, something she took to immediately – no training required. Edmunds keeps treats in the kitchen, the bathroom, her office and even her bedroom.

“I live alone and work alone. Lucy is a great companion. If work is hard, I can always look over and see her calm breathing as she sleeps and all is well,” Edmunds said. “Compared to what she does for me, I could hardly repay that debt with any amount of pampering.”