A health story of growing interest this week has moms on alert for a staple food in the diets of thousands of children. Two women are taking on Kraft, asking them to change their Macaroni and Cheese. Vani Hari and Lisa Leake are food bloggers leading a campaign and petition on Change.org to get Kraft to remove two color dye ingredients from their beloved Macaroni and Cheese.
Their online petition states: “We recently discovered that several American products are using harmful additives that are not used—and in some cases banned—in other countries. […] Kraft Macaroni and Cheese in the US contains the artificial food dyes Yellow 5 and Yellow 6. These unnecessary—yet potentially harmful—dyes are not in Kraft Macaroni and Cheese in other countries, including the UK, because they were removed due to consumer outcry.”
Lisa Leake, a mom and 100DaysofRealFood.com blogger, and Vani Hari, an aunt and Foodbabe.com blogger, both share the reasons for their campaign on “Starting Point” this morning.
The bloggers say their aim was not to target Kraft alone. “These are American companies using ingredients in our food that are not used, and in some cases banned elsewhere. And we decided we needed to do something about it,” Lisa Leake says. “We strategically picked Kraft Macaroni and Cheese, an iconic food product, trying to get our message across.” That message is that these unnecessary artificial food dyes are being used for cosmetic reasons only and pose health risks. “And we’d like to get them to get them out of our food.”
Hari says they picked Kraft to send that message more effectively. “We didn’t just pick Kraft for no reason. They are the largest food company headquartered in the United States,” Hari explains. “They have the largest footprint to actually be the leader here.”