
Haute cuisine takes flight —
U.S. Airways was the first U.S. carrier to introduce premium, pre-ordered meals. The airline has sold 5,000 meals since launching the DineFresh program in August.

Adding some local flavor —
Air Berlin launched an in-flight, a la carte menu back in 2006. To give their food a sense of cache, they teamed with popular German restaurant Sansibar.

More choice, more loyalty —
KLM says the decision to offer gourmet, pre-order meals was a result of customer demand, and not an attempt to bring in more ancilary revenue.

Aloha, Hawaiian snacks! —
Hawaiian Airlines has teamed up with local producers to create a snack menu that evokes the spirit of Hawaii.

Austrian upgrade offer —
Austrian Airlines passengers can upgrade their in-flight meal by pre-ordering from a kiosk at Vienna Airport one hour before takeoff.

Delta bridges between classes —
Airline managers at an aviation conference could not distinguish between Delta premium economy food and first-class fare.