Game day tablescape – Sandra Lee's game day buffet tablescape.
Sustainable style – Eventologie's Super Bowl party spread includes recycled foam footballs, wheatgrass and food items that don't require plates or cutlery.
Team colors – Wigs and other wearable products like face paint and sunglasses bring a "fanrageous" atmosphere to parties, said Bill Furtkevic of Party City.
NFL brand – NFL-licensed products like balloons, paper plates, napkins and tablecloths always sell well at Party City during Super Bowl season.
Regional entertainment – Regionally unique games, like this hermit crab race during Super Bowl XLI at Miami's Dolphins Stadium, add local flair to the party.