Election Day inspired 71.7 million posts and comments on Facebook in the U.S.
A photo of Barack and Michelle Obama hugging is the most-liked post of all time
On Tuesday, more people talked about Obama than Romney on Facebook
Facebook, where people love to discuss politics and complain about other people discussing politics, saw a huge surge in Election Day chatter on Tuesday.
In a stunning nod to the power of social media in this election, Obama’s first public acknowledgment of victory was a post shared on Twitter and Facebook. It read “Four more years” and included a photo of Barack and Michelle Obama hugging.
That single post was the most retweeted in the history of Twitter (more than 700,000 times), and on Facebook it raked in an astounding 3.5 million likes and almost 500,000 people shared it on their own Timelines.
Over the course of the day, there were more than 71.7 million election related posts and comments on Facebook in the United States and 88.7 million around the world.
According to Facebook’s internal Talk Meter, which measures how much buzz events get on the network, the election was the most talked about event in 2012. It was especially popular among 25- to 34-year-olds and in D.C., Mississippi and Virginia. It was also a huge topic internationally. Canada, the United Kingdom and Australia were the top countries posting about the election.
Obama was mentioned 10 million times on Facebook during Election Day. In just one hour, from 11 p.m. to 12 a.m., he was mentioned 4.1 million times on Facebook – more than Romney’s 4 million total for the entire day.
Not everyone appreciates having political posts fill their Facebook feed. Heightened emotions have let to angry fights in comment threads, interfamily drama and unfriendings. The negativity has even caused some to declare they are leaving the social network for a while.
Quitting Facebook isn’t the only way to cut out the politics. You also can install tools that remove political posts automatically, such as the browser extensions Social Fixer or Noppl. Unpolitic.me will not only block the offending posts, it will replace them with the ultimate bipartisian animal, cats.
Top Election Day terms on Facebook:
2. Vote / Voted
7. Win / Wins
9. Four More Years / 4 More Years