Sugru: the flexible fix – Sugru is a silicone material that can be hand-molded to repair or enhance a variety of domestic products.
Protecting your iPhone – The putty-like substance lets users innovate and create solutions for their own problems, like this iPhone protector.
Inventor sticks to the task – Jane Ni Dhulchaointigh is the Irish-born inventor of Sugru. "It has been a long journey ... the technology has been difficult to invent," she says. Today, the company has annual sales of over $2 million with customers in over 100 countries around the world.
Tapping into Sugru's potential – Sugru is waterproof and can provide fixes to little problems like a broken sink chain or leaky plugs. "My sink plug was just slightly too small, so I just made a little ring to make that work," says Ni Dhulchaointigh of one of the first working applications she found for Sugru.
Bringing broken things back to life – Sugru users are frequently finding new uses for the product and sending their ideas back to the company. Here, a cracked mug is held together by Sugru.
Focus on bespoke fixes – "We think that Sugru can be something as big or bigger than duct tape, superglue or anything else that you use to repair," says Ni Dhulchaointigh.
Personalize your possessions – A sugru doorstop molded into the shape of a tweeting bird. Ni Dhulchaointigh says she sees her product as the ultimate tool in the battle against wastefulness.
Substance and style – The self-setting rubber has stylistic as well as practical purposes. It can be used to repair buttons and zips on clothes as well as fashion bespoke jewellery.