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Six TV Western heroes, who never trade fire on screen because they are all in different weekly serials, stage a mock battle symbolic of a ratings war. From left, Clint Walker, "Cheyenne"; Jim Arness, "Gunsmoke"; Dick Boone, "Have Gun, WIll Travel"; Robert Horton, "Wagon Train"; James Garner, "Maverick"; John Payne, "Restless Gun." Allan Grant—Time & Life Pictures/Getty Images
James Garner in "Maverick." Allan Grant—Time & Life Pictures/Getty Images
James Garner, right, films a fight on the show "Maverick." Allan Grant—Time & Life Pictures/Getty Images
A scene from the TV show "Wagon Train." Allan Grant—Time & Life Pictures/Getty Images
Hugh O'Brian, "The Life and Legend of Wyatt Earp." See the complete gallery on LIFE.com. Allan Grant—Time & Life Pictures/Getty Images