Porn stars use Twitter to go mainstream

Story highlights

Twitter has become a way for adult film stars to define themselves

Social media is helping the industry go mainstream, experts say

Many porn stars post mundane or funny tweets about their everyday lives

'Twitter is like an instant focus group,' says a social media strategist in the industry

Denver CNN  — 

Once relegated to sleazy red-light districts and the darker corners of the Internet, porn stars are now gaining followings in a surprising place: Twitter. They are using the social media site to engage directly with their fans and build their individual brands

“Twitter has opened up these porn stars fan bases like nothing the adult film industry has ever seen before,” said Dan Miller, managing editor of XBiz, an adult industry trade publication. “Since most mainstream pop culture publications don’t cover the porn industry (and) porn movie reviews don’t generally appear alongside reviews of big Hollywood movies … the adult industry has embraced Twitter as a way to reach out directly to fans beyond the typical porn consumer.”

Miller estimates that 90% of porn performers are on Twitter, and he believes it is essential for new performers to use social media effectively to promote themselves and build their “brand.”

Porn stars showcase all-American success?

“If you’re not on Twitter, you are definitely at a disadvantage right out of the gate,” he said.

Alexander Raymond Palumbo was one of the first executives in the adult entertainment business to embrace social media, first on Friendster, then Myspace and now on Twitter.

“Via our social med