'Ferrari train' shaking up high-speed rail

Updated 9:06 AM ET, Fri June 22, 2012
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The Italo train from NTV is Italy's first high-speed rail operation not run by the state. AFP/Getty Images
With its dark red color scheme, streamlined shape and speeds as fast as a formula-one car, everyone's calling Italo the "Ferrari train." AFP/Getty Images
Italo's features include a cinema carriage and free Wi-Fi access throughout the train. AFP/Getty Images
NTV chairman Luca di Montezemolo hopes Italo will challenge state-run competitor Trenitalia. AFP/Getty Images
The brand exudes a smart efficiency, but is intended to appeal to the masses. "Our idea was to do a train for everybody," says di Montezemolo. ayesha durgahee/cnn
The service provides touch-screen ticket machines and a concierge-style service all the way to the platform. ayesha durgahee/cnn
Italo serves major cities such as Milan, Naples and Rome. AFP/Getty Images
State-run Trenitalia has spent $100 million upgrading the interiors of its Frecciarossa (Red Arrow) high-speed trains, as well as introducing free Wi-Fi. AFP/Getty Images
Trenitalia's new Frecciarossa trains even include a conference room for business travelers. ayesha durgahee/cnn