"Snow White and the Huntsman" proved to be a weekend win for Universal
The film received an okay "B" rating from CinemaScore participants.
"The Avengers" passed "Harry Potter and the Deathly Hallows — Part 2" to become the third biggest movie ever globally.
“Snow White and the Huntsman” was awoken to the tune of $56.3 million this weekend, according to studio estimates.
That’s a big win for Universal Pictures, especially considering that the studio’s last film, the sinking big-budget bomb known as “Battleship,” opened to less than half that amount two weeks ago.
“Snow White” also marked the best debut for star Kristen Stewart outside the “Twilight” franchise, and the second-best start for Charlize Theron after “Hancock.” The film skewed female, but just barely, as 53 percent of its crowd consisted of women. The PG-13 revisionist fairy tale was also pretty evenly split between younger and older moviegoers, with 52 percent being at least 30 years old.
Audiences liked but didn’t love the film, which received an okay “B” rating from CinemaScore participants. Considering that Universal spent $170 million producing the picture, “Snow White” needs to hold moderately well the next few weeks. But even if the movie doesn’t wind up being a huge moneymaker, it at least avoided the fate of “Battleship” and is the first major post-“Avengers” flick to exceed industry expectations.
In second place, “Men in Black 3” held up fairly well, dropping 46 percent for $29.3 million. The $230 million threequel has so far earned $112.3 million domestically in 10 days – just slightly behind where “Men in Black” ($118.8 million) and “Men in Black II” ($115.6 million) were at the same point – and an impressive $386.9 million worldwide.
Of course, that’s nothing compared to “The Avengers,” which fell 45 percent for $20.3 million and walked away with two notable achievements. First, the Marvel superhero movie passed “The Dark Knight’s” $533.3 million tally to become the third-highest-grossing domestic release ever, behind only “Avatar” ($760.5 million) and Titanic ($658.6 million). While “The Avengers” should be able to reach the $600 million mark, it’ll almost certainly fall short of those two James Cameron productions. Still, No. 3 is not a bad place to be, especially when you’re also talking about the worldwide record board.