Mobile photo-sharing app Instagram has filters that can give your smartphone pictures a vintage look.
From Instagram
Mobile photo-sharing app Instagram has filters that can give your smartphone pictures a vintage look.

Story highlights

Facebook buys Instagram, the mobile photo-sharing app, for $1 billion

Digital pundits worry Instagram could lose its cool

The photo-sharing app is popular with tech early adopters

It lets users apply color filters to photos and share them on multiple networks

CNN —  

Facebook’s purchase on Monday of the photo-sharing app Instagram had the Internet asking one question:

Will the Goliath of social networking make Instagram so uncool or so Facebook-y that it dies off entirely?

Immediately after the reported $1 billion purchase was announced, some digi-pundits were already rushing to say just that – with plenty offering advice on how Instagram users can delete their accounts and all of the photos they’ve uploaded with the app.

Some cited Facebook-related privacy concerns.

That line of thinking goes like this: Instagram, a mobile network where people share filter-altered, hipster-y photos with friends, feels small and intimate. By contrast, Facebook feels too big and tries harder to profit off of the data its users submit to the site.

Here are a couple tweets to that effect:

@thisbrokenwheel: “Well, I guess I’ll be spending the evening deleting ALL of my posted photos from @Instagram. Hate Facebook’s creepy privacy issues.”

@sinabhfuil: “Must delete Instagram from my phone; don’t want any sneaking doorways into Facebook privacy grabs”

Will Facebook’s purchase help or hurt Instagram? Share thoughts

As CNNMoney writes, Instagram hadn’t monetized its app: “Instagram is a free app and doesn’t charge for any of its services. The company’s founders insisted that would come in time, once they’d built a sizeable user base.”

The tech blog TheNextWeb posted instructions for users to delete their entire Instagram accounts, just so Facebook can’t get its hands on any data about their relationships on Instagram or on the photos they’ve submitted through the app.

“There is no guarantee that Facebook will be using the data gathered by Instagram but we wouldn’t bet against it in a million years,” that blog writes.

Others think the app will become far less cool under Facebook’s care:

@TheCBurns: “What was once great is now crap.”

“A lot of users will stop using Instagram,” predicted CNN iReporter Aline Alencar of Rio de Janeiro, Brazil, who posted a photo protesting the Facebook takeover.

And there was quite a bit of non-analytical digital freakout happening:

“Nooooooooooooooo!” @_VickiV wrote.

Another Twitter user said the app won’t die, but it will wane in popularity over time: