Young, urban and culturally savvy, meet the Afropolitans

Story highlights

  • The term "Afropolitan" is often used to refer to young Africans with a global outlook
  • The editor of Afropolitan magazine says: "I've kind of been raised by the world"
  • Social media has been key to the movement, says blogger Minna Salami
  • Movement is associated with a certain cool and a style influenced by Arise magazine
Young, urban and culturally savvy, meet the Afropolitans -- a new generation of Africans and people of African descent with a very global outlook.
Something of a buzzword in the diaspora, the term "Afropolitan" first appeared in a 2005 magazine article by Nigerian/Ghanaian writer Taiye Selasi. Selasi wrote about multilingual Africans with different ethnic mixes living around the globe -- as she put it "not citizens but Africans of the world."
Now the term has spread, used not just by New York hipsters and in trendy European capitals but in Africa's own multicultural megacities.
But just who are these Afropolitans?
Brendah Nyakudya is the editor of Afropolitan magazine, produced in South Africa. A Zimbabwean based in Johannesburg, who has lived in London, she has the kind of international background that typifies an Afropolitan.
"I have African roots but I've kind of been raised by the world, and that's helped form my identity," she says.
Her magazine is aimed at successful urban 30-somethings -- intelligent, upwardly mobile and politically aware -- most of whom she says can be described as Afropolitans.
"An Afropolitan is someone who has roots in Africa, raised by the world, but still has an interest in the continent and is making an impact, is feeding back into the continent and trying to better it," according to Nyakudya.
She also believes the term can apply to non-Africans. "We like to think that it doesn't matter where you were born, if you find yourself on the continent and you love the continent, that makes you an Afropolitan," says Nyakudya.
But for some people the term isn't so easy to define.
Tolu Ogunlesi is a Nigerian journalist who is based in Lagos. He studied for his Masters degree in England and last year chaired a debate at London's V&A museum on what it means to be an Afropolitan. He says it's a problematic term and its meaning is hard to pin down.
"It's one of those words that people invest with their own meanings, people interpret it as they want," he says. "Some people dismiss the concept entirely, saying there's nothing that people who are called Afropolitans share in common -- what they have in common is superficial."
He feels the term is too often applied only to those living in the diaspora.
"It's a problematic term because it's supposed to combine (the words) African and cosmopolitan," says Ogunlesi. "What it should mean is an African person in an urban environment, with the outlook