Business

Sweden: Fashion uncovered

Updated 8:07 AM ET, Tue February 7, 2012
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H&M is an affordable Swedish brand which has contributed to the country's rising export sales. H&M/supplied
Cheap Monday, part of H&M, sells high-fashion, affordable jeans. It is available in about 1,800 stores, and over 35 countries. Kristian Löveborg/supplied
Odd Molly's latest collection uses ethnic colours and was partly inspired by Mayan Indians. Kristian Löveborg/supplied
Tiger of Sweden, which was launched in 1903, is now selling in 20 countries. Kristian Löveborg/supplied
One of Sweden's upmarket labels, Mayla, counts the country's Crown Princess Victoria as a client. Kristian Löveborg/supplied