Mercedes showcases a prototype of an augmented reality, gesture-controlled networking system at CES.
Brandon Griggs/CNN
Mercedes showcases a prototype of an augmented reality, gesture-controlled networking system at CES.

Story highlights

Many automotive designers seem to take inspiration from smartphones

Cars are becoming platforms to participate in the digital, networked world

Technology is still crude, and several years away from finding its way into vehicles

Mercedes demos an "augmented reality" windshield at CES

Las Vegas CNN —  

Imagine a future in which icons flash on your car windshield, hologram style, as your car approaches restaurants, stores, historic landmarks or the homes of friends.

Simply point your hand at them, and the icons open to show real-time information: when that bridge over there was built, what band is playing at that nightclub on the left, whether that new café up the street has any tables available. Wave your hand again, and you’ve made a restaurant reservation.

Mercedes-Benz showed off this vision of the future of driving – complete with augmented-reality and gesture-controlled features – this week at the International Consumer Electronics Show.

CES is the world’s biggest technology trade show, and carmakers are becoming a bigger presence here. Visitors climbed into a little cockpit at the Mercedes booth and took a brief, interactive and virtual ride through nighttime San Francisco – with the high-tech windshield as a guide.

“Gesture is very intuitive. It’s very natural,” said Vera Schmidt, a user-interface designer with Mercedes who led demonstrations of the technology. “You point at something, and you want to know more about it.”

The technology is still crude, and at least several years away from finding its way into Mercedes vehicles. But it illustrates how automakers, while embracing current computer innovation such as dashboard touchscreens and voice-control interfaces, also are keeping an eye further down the road as well.

As digital tech – and our expectations for it – becomes more mobile, carmakers are taking notice. Many automotive designers here seem to have taken inspiration from smartphones, with their promise of being always connected and their vast menu of apps for every purpose.

“Cars are becoming platforms to participate in the digital world in a fully networked sense, just like your tablets can and your phones can,” said Venkatesh Prasad, a senior technical leader with Ford Motor Co.’s innovation division. “It’s our job to take those computing services people are used to at 0 mph and make them available at 70 mph.”

Yes, that sounds a little scary. And with escalating concerns about the hazards of distracted driving, automakers must walk a fine line between convenience and safety. Automotive engineers are continually trying to simplify their interfaces to cut down on the precious seconds that a driver’s attentions are diverted from the road ahead.

“All of our technology is voice-powered,” Ford product manager Julius Marchwicki told CNN’s sister network HLN. “So instead of fumbling with your phone … you keep your hands on the wheel and your eyes on the road.”

Sascha Simon, head of advance product planning for Mercedes-Benz USA, agreed: “We determine which apps should be in the car and which shouldn’t. We have these apps integrated in such a way that they’re actually relevant to you.”

For example, say you’re running late to a meeting and can’t call or text while driving. Mercedes’ messaging app will create a menu of logical missives based on your location and your car’s speed – “I’m stuck in traffic,” or “I’m just north of Bakersfield” – and display them on the screen.

You scroll through them and push a button to post the one that fits, instead of having to manually type the words.

Ford this week introduced five new apps for its pioneering Sync hands-free entertainment system, including Roximity, a daily-deals application that provides real-time discounts relevant to a driver’s location. Ford is so committed to morphing its vehicles into digital platforms that the company is recruiting developers to c