Going green with 'sugar seats'

Updated 4:00 PM ET, Thu December 15, 2011
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Brazilian chemical firm Braskem leads the way in the production of green plastics alternatives derived from sugarcane. Braskem
Braskem hopes its "sugar seats" will be used in football stadiums when Brazil hosts the 2014 World Cup. Braskem
It is hoping to extend its bio production with the launch of a new plant in 2013. Braskem
The company's existing green plant in the southernmost state of Rio Grande do Sul is the first of its kind, says corporate marketing director Frank Alcantara. Braskem
Alcantara says most of Braskem's sugarcane is grown in the state of Sao Paulo, which is a long way from the protected Amazon rainforest. AFP/Getty Images
Brazil has been producing ethanol from sugarcane since the 1970s, and Braskem has built on this technology in recent years. AFP/Getty Images
It has a deal to install its "sugar seats" at Amsterdam ArenA, home of Ajax football club. Dignitaries signed up at 11 a.m. on November 11, 2011 -- which was Sustainability Day in the Netherlands. Amsterdam ArenA
Initially 2,000 green chairs will be put in, but in time all 54,000 seats will be made from the eco plastic. Bongarts/Getty Images